:

1. Lead generation and conversion

- Visit contractor master list at identified frequency and create lead funnel
- Create leads via cold calling & indexing for IHB & trade projects (for TPE markets only IHBs)

2. Lead conversion

- Follow up on the leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours
- Talk about product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.
- Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned
- Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads
- Converted leads to be assigned to channel partners basis prioritization logic for fulfilment

3. Influencer Management - General contractors/Class B+C Architect/Small Builders*

- Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List
- Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system
- Educate about tile adhesive category and promote MYKL brand amongst these stakeholders




- Push for premium product range; drive participation in influencer program (if launched)

4. Influencer Management - Tile Contractors (Verified, Silver & Gold)

- Identify and onboard contractors basis potential & MYKL current sales. Profile the existing ones.
- Meet Contractors at the identified frequency to generate leads/business, add leads to LMS system
- Ensure share gain at competition contractors & higher usage of exclusive contractors through Tile Contractor Program
- Educate contractors about the premium range of products, drive usage
- Service the contractors at sites within identified TAT. First contact within 24 hours
- Retention, addition and driving growth of Silver & Gold Users from Last Year

5. Customer complaint handling

- Resolve complaints within 24 hour TAT; involve Technical services if needed

6. Influencer Management - Tile Masons

- Enrol, verify, and engage high potential Rishta users (500+ points scanned)
- Conduct mason meets with select high potential masons and participate in promotional events
- Address and resolve Rishta-related user issues

7. Reporting & documentation

- Update Daily activities as per DRCP into the SFA app

📌 Business Development Executive (Ambattur)
🏢 MYK Laticrete
📍 Ambattur