About the Role

We are looking for a dynamic

Business Development Executive with a robust understanding of performance marketing to drive client acquisition, manage relationships, and contribute to campaign strategy that delivers measurable ROI. This is a hybrid role combining sales/business development with hands-on exposure to digital performance marketing channels.

Roles and Responsibilities

- Identify, prospect, and generate new business leads through cold outreach, networking, and referrals

- Build and maintain a strong sales pipeline; manage the full sales cycle from lead generation to closure

- Conduct client meetings/pitches to present performance marketing solutions and services

- Negotiate contracts, pricing, and service agreements with prospective clients

- Build long-term relationships with clients to ensure retention and upselling opportunities

- Collaborate with internal teams to create customized proposals and pitch decks

- Track and report on sales targets, pipeline health, and conversion metrics using CRM tools

- Understand and articulate performance marketing offerings (Google Ads, Meta Ads, programmatic, affiliate marketing, SEO/SEM) to prospective clients

- Work closely with the performance marketing team to align client expectations with deliverable campaign strategies





- Assist in analyzing campaign performance data (CTR, CPC, CPA, ROAS) to support client conversations and renewals

- Stay updated on digital marketing trends, ad platform updates, and competitor strategies

- Support in preparing performance reports and insights for client reviews

Required Skills & Qualifications

- Bachelor's degree in Business, Marketing, or related field

- 1–4 years of experience in business development, sales, or client servicing (agency/digital marketing background preferred)

- Working knowledge of performance marketing concepts and KPIs (ROAS, CPL, CPA, CTR, etc.)

- Excellent communication, negotiation, and presentation skills

- Proficiency with CRM tools (HubSpot, Salesforce, Zoho, etc.) and MS Office/Google Suite

- Familiarity with digital ad platforms (Google Ads, Meta Business Suite) is a plus

- Self-motivated, target-driven, and comfortable with outbound prospecting

Preferred Qualifications

- Prior experience working in a digital marketing agency or performance marketing setup

- Certifications in Google Ads / Meta Blueprint / HubSpot Sales

- Experience selling marketing/tech services to SMBs or enterprise clients

📌 Buisness Development Executive (Hyderabad)
🏢 Vijayeesam Agency
📍 Hyderabad