About the Role We are looking for a dynamic Business Development Executive with a strong understanding of performance marketing to drive client acquisition, manage relationships, and contribute to campaign strategy that delivers measurable ROI. This is a hybrid role combining sales/business development with hands-on exposure to digital performance marketing channels.

Roles and Responsibilities Identify, prospect, and generate recent business leads through cold outreach, networking, and referrals

Build and maintain a strong sales pipeline; manage the full sales cycle from lead generation to closure

Conduct client meetings/pitches to present performance marketing solutions and services

Negotiate contracts, pricing, and service agreements with prospective clients

Build long-term relationships with clients to ensure retention and upselling opportunities

Collaborate with internal teams to create customized proposals and pitch decks

Track and report on sales targets, pipeline health, and conversion metrics using CRM tools

Understand and articulate performance marketing offerings (Google Ads, Meta Ads, programmatic, affiliate marketing, SEO/SEM) to prospective clients





Work closely with the performance marketing team to align client expectations with deliverable campaign strategies

Assist in analyzing campaign performance data (CTR, CPC, CPA, ROAS) to support client conversations and renewals

Stay updated on digital marketing trends, ad platform updates, and competitor strategies

Support in preparing performance reports and insights for client reviews

Required Skills & Qualifications

Bachelor's degree in Business, Marketing, or related field

1–4 years of experience in business development, sales, or client servicing (agency/digital marketing background preferred)

Working knowledge of performance marketing concepts and KPIs (ROAS, CPL, CPA, CTR, etc.)

Excellent communication, negotiation, and presentation skills

Proficiency with CRM tools (HubSpot, Salesforce, Zoho, etc.) and MS Office/Google Suite

Familiarity with digital ad platforms (Google Ads, Meta Business Suite) is a plus

Self-motivated, target-driven, and comfortable with outbound prospecting

Preferred Qualifications

Prior experience working in a digital marketing agency or performance marketing setup

Certifications in Google Ads / Meta Blueprint / HubSpot Sales

Experience selling marketing/tech services to SMBs or enterprise clients

📌 Buisness Development Executive (Hyderabad)
🏢 Vijayeesam Agency
📍 Hyderabad