Responsible for Emerging with digital strategies keeping in mind current strategy research, content, ideation and applications on the basis of objectives. Focus on a solid framework to make them easy to create and communicate with a key focus on technology
Major Responsibilities
● The ability to think about clients problems with regards to the objectives to be achieved through Digital Media (on various Digital platforms like Facebook, Twitter, Youtube, Pinterest, Instagram, Mobile) and devise solutions through digital channels as and when required.
● Understanding the brief and creating digital business and marketing strategies that align and support clients digital plans to align with current campaigns and to plan for current engagements that will bridge the gap.
● Besides Client briefing, identify opportunities and/or challenges in a business where online assets can provide a solution, identifying the unmet needs and goals of the clients.
● Monitor Digital & New Media industry trends and competitor offerings to identify potential business avenues and improve current offerings.
● Strong focus on coming up with Innovative & Interactive Digital Media Campaigns & Ideas for the client. Focus on driving innovation and creativity for the client.
● Showcasing case studies internally within the Organization which might have / might not have been used by the client which could help in pitching a similar concept to other clients.