Brand Marketing + Organic Instagram Intern Remote · Paid internship · Reporting directly to the founders paperplane is a travel club helping families discover and book brilliant hotels around the world. We currently do almost nothing on Instagram. You’ll help us change that.

This isn’t a role where you inherit a content calendar and spend your day resizing Canva templates. You’ll help build paperplane’s Instagram presence from zero: figure out what we should talk about, develop repeatable formats, make the content, publish it, and learn from what works. What you’ll do - Build paperplane’s organic Instagram presence from the ground up

- Turn our hotel research, booking stories, founder opinions and travel knowledge into posts, reels, carousels and experiments
- Develop a distinct visual and editorial language for the account
- Create recurring formats people begin to recognise and look forward to
- Find interesting ways to make family travel and hotels culturally relevant—not another feed of generic destination lists
- Shoot and edit simple content when needed
- Track what earns attention, saves, shares and genuine conversations
- Experiment with collaborations, creators, distribution and new formats
- Use AI aggressively to research, write, design, edit and produce faster You’ll have the freedom—and a real budget—to play with practically any AI tool under the sun. You might be a good fit if - You spend an unreasonable amount of time noticing why certain Instagram accounts work
- You have strong taste in writing, design, video or internet culture
- You can take a rough thought and turn it into something worth publishing
- You’re curious about travel, hotels,



families and how brands earn attention
- You like experimenting more than waiting for a perfect brief
- You’re comfortable owning work independently and showing unfinished ideas
- You can distinguish a genuinely valuable post from content that merely looks polished You do not need a marketing degree or years of experience. A thoughtful personal account, college page, side project, meme page, design portfolio or body of internet experiments can be more interesting to us than a conventional résumé. This is not - A “post every day because the calendar says so” role
- A community-management job disguised as marketing
- A place for recycled travel quotes and “10 hidden gems” content
- A role where the founders dictate every caption and colour choice We want someone who can develop a point of view—not just execute instructions. What you’ll get - A good stipend
- A fully remote role
- Direct access to and mentorship from both founders
- Significant creative freedom from day one
- A budget for AI, design, editing and experimentation tools
- The chance to build a consumer brand’s Instagram presence from a completely blank page
- Real ownership: if something you create works, it becomes part of how paperplane grows Send us: 1. A short introduction—no formal cover letter needed 2.

Three

Instagram accounts you think are exceptionally good, and one sentence on why for each 3. Three things you would try on paperplane’s Instagram in your first month 4. Anything you’ve made that shows your taste: posts, reels, writing, designs, edits, moodboards or side projects Bonus points if your application itself makes us want to keep scrolling.

📌 Brand Marketing & Instagram Intern (Goa)
🏢 PaperPlane
📍 Goa