About V-Rich

V-Rich Natural Products Pvt. Ltd. is a rapidly growing premium food and dairy brand committed to delivering clean-label, high-quality, and naturally crafted products. Our diverse portfolio includes fresh dairy products, yogurt, cream cheese, desserts, ghee, condiments, and innovative ready-to-eat food solutions.

Driven by our promise of "Purity as the Default Standard," we combine innovation, premium quality, and authentic taste to create products consumers trust and love. As we continue to expand our presence across retail, e-commerce, and modern trade, we are looking for an experienced Brand Manager to lead our brand strategy, advertising, and consumer engagement initiatives.

Position: Brand Manager

Department: Marketing

Location: Hyderabad

Experience: 2 –5 Years

Industry: FMCG / Food & Beverage / Dairy / Consumer Goods / D2C

Role Overview The Brand Manager will be responsible for developing and executing brand strategies that strengthen V-Rich's market position and drive business growth. This role requires expertise in brand building, integrated marketing campaigns, advertising, digital marketing, product launches, retail branding, and consumer insights.

The ideal candidate is a creative thinker with strong analytical skills who can build memorable campaigns while ensuring consistent brand communication across online and offline channels.

Key Responsibilities 1. Brand Strategy & Brand Building

- Develop and implement comprehensive brand strategies aligned with the company's business objectives.
- Define brand positioning, value proposition, messaging, tone of voice, and visual identity.
- Strengthen brand awareness, recall, and customer loyalty across all touchpoints.
- Build annual brand plans, marketing calendars, and long-term growth roadmaps.
- Ensure consistent brand communication across products, packaging, retail, digital platforms, and customer experiences.

2. Advertising & Integrated Marketing Campaigns

- Plan, execute, and optimize 360° integrated marketing campaigns across:
- ATL (TV, Print, Radio)
- BTL
- Digital Marketing
- Retail Marketing
- Public Relations
- Outdoor Advertising (OOH)
- Influencer Marketing
- Lead advertising campaigns across:
- Meta (Facebook & Instagram)
- Google Ads
- YouTube Ads
- OTT Platforms
- Print & Radio
- Outdoor Media




- Develop campaign briefs and coordinate with creative agencies, media partners, production teams, and advertising vendors.
- Manage campaign budgets, timelines, media planning, and campaign execution.
- Measure campaign effectiveness and optimize ROI through data-driven insights.

3. Digital Marketing & Performance Marketing

- Drive digital brand-building initiatives across social media, website, marketplaces, and e-commerce platforms.
- Collaborate with the Digital Marketing team to manage:
- Meta Ads
- Google Ads
- SEO & SEM
- Email Marketing
- WhatsApp Marketing
- Remarketing Campaigns
- Monitor campaign performance using:
- Google Analytics
- Meta Business Suite
- Google Ads Manager
- Marketing Automation Tools
- Improve customer acquisition, engagement, retention, and conversions through performance marketing strategies.

4. Product Branding & Go-to-Market (GTM)

- Lead branding initiatives for recent product launches.
- Develop product positioning, brand messaging, naming, and packaging strategies.
- Partner with Product Development, Design, and Sales teams to create premium product experiences.
- Develop go-to-market plans, launch campaigns, promotional activities, and retail activation programs.
- Support pricing strategy and market positioning.

5. Consumer Insights & Market Research

- Conduct market research to understand customer behavior, industry trends, and competitor activities.
- Analyze consumer insights, sales data, and market performance to identify growth opportunities.
- Monitor brand health, customer perception, campaign effectiveness, and market share.
- Recommend strategic improvements based on research and analytics.

6. Creative & Content Management

- Lead content strategy across digital, print, video, POSM, and retail communication.
- Ensure consistent brand messaging across:
- Packaging
- Social Media
- Website
- Advertisements
- Promotional Campaigns
- Product Literature
- Collaborate with designers, photographers, videographers,



agencies, and content creators to produce impactful marketing assets.

7. Retail Branding & Trade Marketing

- Plan and execute retail branding initiatives across stores, kiosks, and modern trade outlets.
- Manage in-store branding, merchandising, POSM, sampling activities, exhibitions, and BTL activations.
- Partner with the Sales team to improve retail visibility and customer engagement.
- Ensure consistent brand execution across all offline touchpoints.

8. Stakeholder & Agency Management

- Work closely with Sales, Digital Marketing, Product Development, Operations, Finance, and Creative teams.
- Manage external advertising agencies, media partners, production vendors, printers, and branding agencies.
- Drive projects from concept to execution while ensuring quality, timelines, and budget adherence.

9. Brand Performance & Analytics

- Track KPIs including:
- Brand Awareness
- Market Share
- Campaign ROI
- Customer Engagement
- Lead Generation
- Conversion Rates
- Customer Retention
- Prepare monthly and quarterly brand performance reports.
- Use data and insights to improve future campaigns and marketing effectiveness.

Required Skills & Competencies

- 3–5 years of experience in Brand Management, Marketing, Advertising, or Brand Strategy.
- Strong expertise in:
- Brand Strategy
- Consumer Marketing
- Advertising
- Campaign Planning
- Brand Communication
- Hands-on experience with:
- Meta Ads
- Google Ads
- YouTube Advertising
- Performance Marketing
- Influencer Marketing
- Experience in media planning, campaign budgeting, and ROI optimization.
- Strong understanding of:
- Google Analytics
- Meta Business Suite
- Google Ads Manager
- Marketing Automation Tools
- Experience in:
- Product Launches
- Packaging Development
- Trade Marketing
- Retail Branding
- POSM Development
- Excellent analytical, creative thinking, storytelling, negotiation, and communication skills.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Experience in FMCG, Dairy, Food & Beverage, Consumer Goods, or D2C brands is highly preferred.

Educational Qualification

- Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field.
- MBA in Marketing is preferred.

📌 Brand Manager (Hyderabad)
🏢 V-Rich Natural Products
📍 Hyderabad