Job Summary We are seeking an experienced and dynamic Brand Manager to ensure successful brand growth and the launch of innovative market-driven products for gathering market insights from Key Opinion Leaders (KOLs), developing and executing current product launch plans, conducting effective sales force training, and implementing market research strategies for brand performance enhancement. Collaborating with the SCM team for product availability and maintaining strong relationships with KOLs.

Roles & Responsibilities • You will be responsible for generating new product ideas from Key Opinion Leaders (KOL) interactions, prioritizing these ideas, preparing business cases, analyzing market and competitor data, and handling creative aspects like branding. The aim is to ensure the timely launch of products that address unmet market needs.

- You will be responsible for marketing planning by preparing product launch materials, coordinating launch meetings, training the sales force, and tracking initial product performance for the first 12 months to ensure effective product marketing.
- You will be responsible for brand performance review by gathering market insights, identifying key issues, and implementing action plans to maintain optimal brand performance, including conducting market research for brand positioning correction.
- You will be responsible for interacting with Key Opinion Leader (KOLs), conducting fieldwork to gather insights, updating KOLs on product value, and collating product evidence and clinical reports to build strong relationships and drive growth.
- You will be responsible for Supply Chain Management (SCM) by tracking product quantities and supply, sharing new product plan quantities with the SCM team, and promptly addressing product shortages or excess to ensure product availability in the market.
- You will be responsible for meeting with Regional Sales Managers (RSMs) to collect feedback, gather campaign feedback, and develop region-specific strategies to incorporate regional needs into the product plan and improve performance.

Educational





Qualification

Science/Pharma/Medical Graduate, preferably with an MBA in Marketing

Additional certifications in Brand Management or Digital Marketing are advantageous

Minimum Work Experience

4-5 years of experience in Sales & Marketing, with a focus on:

New Product launches

Brand Management

Competitive benchmarking

Communication skills

Experience in the pharmaceutical industry is highly preferred

Proven track record of successful product launches and brand growth

Skills & Attributes:

Technical Skills

In-depth understanding of the pharmaceutical industry and its regulatory environment

Ability to interpret market data and gain marketing insights from various resources

Basic understanding of anatomy and physiology

Proficiency in analyzing market trends, competitor activities, and customer needs within the generics market

Strong problem-solving skills to address regulatory challenges, market access issues, and product-related obstacles

Expertise in digital marketing strategies and social media management for brand promotion

Proficiency in data analytics tools and marketing automation software

Knowledge of project management methodologies

Behavioural Skills

Excellent communication and presentation skills, both written and verbal

Strong collaborator with the ability to work effectively in cross-functional teams

Adept at building and leveraging relationships with key stakeholders, including KOLs

Adaptability and change management skills to thrive in a dynamic industry

Creative thinking and innovative approach to brand management

Strong analytical skills with the ability to translate data into actionable insights

Leadership qualities with the capacity to mentor junior team members

Time management and organisational skills to handle multiple projects simultaneously

Customer-centric mindset with a focus on delivering value to end-users

Additional Requirements

Willingness to travel for market research, KOL meetings, and industry events

Fluency in English; knowledge of additional languages is a plus

Proficiency in Microsoft Office suite and marketing-specific software

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