Company Description The Bare Bar is a clean, high-performance body care brand built for Indian conditions.

We formulate and manufacture all our products in-house, in small batches — combining natural ingredients with performance-driven formulations designed for heat, humidity, and everyday use. Role Description

We are looking for a Brand Manager to lead brand strategy, content, and marketing execution, while working closely with the founder and creative team.

This is a high-ownership role - ideal for someone who wants to build a brand from the ground up. Key Responsibilities

Brand Strategy & Positioning

Drive overall brand strategy, positioning, and messaging aligned with business goals

Build and evolve clear category narratives across deodorants, soaps, and body care

Ensure consistency across all brand touchpoints (digital, packaging, offline, and marketplaces)

Consumer Insights & Market Intelligence

Develop a deep understanding of consumer behavior, category trends, and competitive landscape

Conduct market and consumer research to identify growth opportunities

Translate insights into actionable brand and product strategies

Content, Campaigns & Storytelling

Conceptualize and lead marketing campaigns, product launches, and founder-led storytelling

Work closely with the Creative Lead (design, photography, video) to bring ideas to life

Ensure all content aligns with brand strategy and drives performance, not just aesthetics

Product Launches & Go-To-Market

Own go-to-market strategy for new product launches and category expansions

Work closely with R&D;, operations,



and sales teams to ensure seamless execution

Ensure launches are differentiated, well-timed, and commercially effective

Partnerships & Community

Build and scale influencer collaborations, brand partnerships, and community-led initiatives

Focus on creating meaningful, long-term brand associations

Performance, Brand Health & ROI

Track performance across campaigns, channels, and categories

Monitor brand health metrics (awareness, engagement, perception)

Work with performance marketing to improve CAC and LTV

Use data to continuously refine brand and content strategy

Business & Growth Ownership

Own brand contribution to revenue, growth, and category performance

Work with sales and operations on demand planning, forecasting, and inventory alignment

Ensure marketing efforts translate into tangible business outcomes

Cross-functional Leadership

Coordinate across marketing, sales, e-commerce, production, and external partners

Ensure smooth execution across teams and timelines Qualifications

4–7 years of experience in brand marketing, preferably in D2C, beauty, personal care, or consumer brands

Proven experience in building and scaling brands across digital channels and marketplaces (Amazon, Nykaa, etc.)

Strong understanding of consumer behavior, category dynamics, and contemporary marketing channels

Data-driven mindset with the ability to interpret performance metrics (CAC, LTV, ROI) and translate them into actionable decisions

Experience working on product launches and go-to-market strategies

📌 Brand Manager (Bengaluru)
🏢 THE BARE BAR
📍 Bengaluru