At Parle we are looking for a energetic and strategic Brand Manager – International Business to lead marketing initiatives across a portfolio of Parle's international markets. As part of the International Business Marketing team, you will be responsible for managing marketing activities for assigned global markets. The role involves developing market-specific strategies, strengthening brand presence, and partnering with cross-functional teams to accelerate business growth across your designated geographies.

Key Responsibilities:

Own and drive marketing initiatives across asigned international markets, ensuring alignment with business objectives and regional priorities.

Develop and execute market-specific marketing strategies while maintaining overall brand consistency across global markets.

Plan and execute ATL, BTL, digital, trade marketing, PR, and promotional campaigns for the assigned countries.

Partner with regional Sales teams to understand market dynamics and design effective consumer and trade activation programs.

Lead product launches, promotional campaigns, trade exhibitions, and brand-building initiatives across designated markets.

Coordinate with advertising agencies, digital partners, PR firms, event agencies, and other vendors to ensure timely and effective campaign execution.





Prepare campaign briefs, define objectives, monitor deliverables, and evaluate agency and vendor performance.

Collaborate with Sales, R&D;, Supply Chain, and other cross-functional teams to identify consumer insights, improve existing products, and support new product development.

Conduct market research and competitive analysis to identify consumer trends, pricing opportunities, and market gaps within the assigned geographies.

Develop go-to-market strategies, including distribution, pricing, and promotional plans, to support business growth in assigned markets.

Manage marketing budgets, monitor campaign ROI, and optimize investments to maximize business impact and profitability.

Track campaign performance using data-driven insights and recommend improvements to enhance marketing effectiveness.

Preffered

Candidate

MBA/MMS with specalization in Marketing 10+ years of overall marketing experience, preferably in the FMCG industry.

Proven experience in Brand Management, Trade Marketing, and Consumer Marketing within a FMCG organization.

Exposure to international markets and experience in developing and executing marketing strategies across multiple geographies will be a strong advantage.

📌 Brand Manager - International Business (Mumbai)
🏢 Parle Products
📍 Mumbai