Associate Manager/Assistant Manager – Brand Management Innovations

Experience: 4–6 Years

About the Role

:We are looking for a dynamic and creative Assistant Manager – Integrated Marketing to lead multi-channel marketing initiatives and execute 360-degree campaigns that drive brand awareness, engagement, and sales. This role involves strategic brand positioning, performance marketing collaboration, and end-to-end campaign execution

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Key Responsibilitie**

s:? Campaign Planning &

- Execution – Own end-to-end execution of brand campaigns across social, performance marketing, CRM, and onsite placements. Drive integrated planning for tentpole brand and sale campaign s.? Performance Marketing Collaboration – Define creative and content requirements for performance campaigns across funnel stages. Oversee static and video content creation for paid marketing, including Play Store and App Store asset s.? Stakeholder Management – Collaborate with internal teams (Category, Brand, Creative, CRM, Performance) and external partners/agencies to ensure seamless campaign deliver y.? Brand Strategy &




- Positioning – Develop and execute omni-channel marketing strategies for brand portfolios. Conceptualize IP campaigns to drive awareness and engagemen t.? Vendor &
- Agency Management – Manage external creative and media agencies. Drive timelines, reviews, and alignment to campaign KPI s.? Content &
- Innovation – Deliver unique content partnerships and marketing innovations to differentiate brand storytelling. Stay ahead of digital-first marketing trend

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Requiremen**

ts:

✅ 4–6 years of experience in brand marketing, integrated marketing, or digital marketing (fashion, lifestyle, or e-commerce prefer red)✅ Strong expertise in brand strategy, campaign execution, and digital marketing channels (social, email, influencers, PR, paid me dia)✅ Experience managing multi-channel campaigns across digital and offline touchpo ints✅ Robust analytical mindset to track performance and optimize based on insi ghts✅ Ability to manage multiple stakeholders and agency relations hips✅ Excellent communication and project management sk ills

📌 Brand Manager Innovation (Mumbai)
🏢 Skyleaf Consultants LLP
📍 Mumbai