Summary: This position supports Brand Marketing initiatives in all Northern markets, for enhancing equity and engagement with TOI Brand, plans to increase circulation and development of new initiatives for monetization. :

- Create and execute quarterly/ annual marketing plan in line with clear brand and product objectives for markets in North.
- Execution of strategic IPs for Northern markets and work with ad sales teams to get external sponsors on board for the same.
- Support internal teams for circulation enhancement by execution of consumer promotion activities.
- Execute insights-based initiatives for strategic national projects for enhancing Brand’s equity and engagement as well as for new audience aggregation across platforms.
- Bring to the table a digital native perspective to the Brand plans.
- Creative development using AI tools with internal/external teams.
- Work with external partners for development and execution of media plans and on-ground activation.




- Responsible for competitive tracking, data analysis and generation of MIS reports.

Required Qualifications and Skills

- MBA from Tier 2 institute with 10+ years’ hands on experience in Brand Management.
- Marketing experience across Brand communications, Performance marketing / Growth marketing, social storytelling. Strong data-orientation and native digital marketing skills a must.
- Cross media execution experience is also necessary.
- Very high bias for action, ability to navigate ambiguity and high grit.
- Ability to smoothly operate in a quick-changing environment with multiple stakeholders. Strong communication & stakeholder-management skills.
- Strong analysis and presentation abilities, knowledge of measurement tools and techniques, hunger of learning.

📌 Brand Manager (New Delhi)
🏢 Bennett Coleman u0026 Co. Ltd. (The Times of India)
📍 New Delhi