Our client, A French MNC specialising in Luxury goods, wines and spirits, is looking to engage an experienced Brand Manager to lead end-to-end brand strategy and execution for a premium luxury brand.

Key Responsibilities

- Develop and execute end-to-end brand strategy across ATL, BTL, PR, digital, and integrated marketing channels.
- Strengthen the brand's luxury positioning and deliver exceptional consumer experiences across all touchpoints.
- Lead brand campaigns, product launches, experiential marketing initiatives, and consumer engagement programs.
- Manage brand P&L;, A&P; budgets, and ensure delivery of revenue and profitability targets.
- Drive strategic brand planning based on consumer insights, market trends, and competitive analysis.
- Collaborate with cross-functional teams including Sales, Commercial, Finance, Supply Chain, and Global Marketing to ensure seamless execution of brand initiatives.
- Manage external agencies and partners to deliver high-quality creative, media, and activation campaigns.
- Monitor brand performance, campaign effectiveness, market share, and key business metrics to identify growth opportunities.
- Support trade marketing initiatives, including on-trade, off-trade, duty-free activations, and key events, as required.
- Build strong relationships with internal and external stakeholders while ensuring brand consistency across all consumer touchpoints.
- Develop and execute end-to-end brand strategy across ATL, BTL, PR, digital, and integrated marketing channels.
- Strengthen the brand's luxury positioning and deliver exceptional consumer experiences across all touchpoints.
- Lead brand campaigns, product launches, experiential marketing initiatives, and consumer engagement programs.




- Manage brand P&L;, A&P; budgets, and ensure delivery of revenue and profitability targets.
- Drive strategic brand planning based on consumer insights, market trends, and competitive analysis.
- Collaborate with cross-functional teams including Sales, Commercial, Finance, Supply Chain, and Global Marketing to ensure seamless execution of brand initiatives.
- Manage external agencies and partners to deliver high-quality creative, media, and activation campaigns.
- Monitor brand performance, campaign effectiveness, market share, and key business metrics to identify growth opportunities.
- Support trade marketing initiatives, including on-trade, off-trade, duty-free activations, and key events, as required.
- Build strong relationships with internal and external stakeholders while ensuring brand consistency across all consumer touchpoints.

Skills Required

- Minimum 5 years of experience in Brand Marketing.
- At least 2–3 years of experience in the Luxury or Alcobev (Wines & Spirits) industry.
- Strong understanding of luxury consumer behavior, premium brand building, and consumer marketing.
- Experience managing integrated marketing campaigns across ATL, BTL, PR, digital, and experiential channels.
- Proven experience managing brand P&L;, A&P; budgets, and delivering revenue growth.
- Strong analytical skills with experience in market research, competitive analysis, and performance tracking.
- Excellent stakeholder management skills with the ability to collaborate across sales, agencies, and global teams.
- Strong communication, project management, and execution capabilities.
- Experience working in a quick-paced, consumer-focused environment with a results-oriented mindset.

📌 Brand Manager (Mumbai)
🏢 Flexing It
📍 Mumbai