Responsibilities

- Develop and implement end-to-end brand campaigns for project launches and brand-building initiatives.
- Translate project briefs into strong creative routes and supervise agency execution across Print, TV, OOH, Digital, Radio, and BTL.
- Build differentiated brand positioning in new markets (e.g., Hyderabad,

Bangalore, Dubai).

- Lead ATL & BTL media planning in collaboration with internal teams and media agencies.
- Work with in-house creative teams and external partners to ensure high-

impact creatives and timely rollouts.

- Own brand messaging, tonality, and consistency across platforms and touchpoints.
- Track campaign performance, analyze insights, and optimize for impact and

ROI.

- Develop region-specific brand communication keeping in mind local nuances and consumer behavior.




- Work with cross-functional teams (Sales, Digital, Research, Product) for cohesive execution.
- Stay ahead of trends, competitors, and emerging platforms to keep

Casagrands communication fresh and effective.

Key Skills & Competencies

- Solid storytelling and communication skills.
- Experience in handling creative agencies and media planning.
- Deep understanding of consumer insights and market dynamics.
- Ability to convert business briefs into strong creative communication.
- High sense of aesthetics, attention to detail, and passion for branding.
- Comfort with fast-paced, high-pressure environments and multiple deadlines.

📌 Brand Manager (Chennai)
🏢 Casagrand
📍 Chennai