Position Title

Brand Manager

Department

Brand

Reports To

Brand Head

About the Organization The organization is a leading retailer, distributor, and e-commerce player in the lifestyle products sector, managing a diverse portfolio of owned and international brands. With a strong omnichannel presence and customer-centric approach, the company is committed to delivering innovative products, building robust brands, and driving sustainable business growth through commercial excellence and operational efficiency.

Position Purpose The Brand Manager is responsible for driving the commercial success of assigned brands by developing and executing brand strategies that align with the organization's business objectives. The role manages the complete brand lifecycle, including portfolio planning, product launches, pricing, forecasting, inventory optimization, promotional activities, and performance analysis to maximize sales, profitability, and market share. The position works closely with Sales, Marketing, Supply Chain, Procurement, Finance, and Operations to ensure seamless execution of commercial initiatives.

Key Responsibilities

Brand Strategy & Portfolio Management

Develop and implement annual brand plans aligned with business objectives.

Manage assigned brand portfolios to drive sales growth, profitability, and market share.

Analyze market trends, customer insights, and competitor activities to identify growth opportunities.

Recommend portfolio expansion, product rationalization, and assortment optimization initiatives.

Commercial Performance Management

Drive achievement of sales and profitability targets for assigned brands.

Monitor sales performance across channels,



categories, and regions.

Analyze performance trends and recommend corrective actions.

Partner with Sales teams to enhance product availability, visibility, and sell-through.

Product Lifecycle Management

Manage the end-to-end lifecycle of products from launch to discontinuation.

Lead new product launches with cross-functional teams.

Monitor product performance and optimize product assortment.

Pricing & Promotional Management

Develop pricing recommendations.

Plan and execute promotional campaigns.

Evaluate promotional effectiveness and ROI.

Demand Planning & Inventory Management

Develop demand forecasts.

Collaborate to ensure optimum inventory availability.

Monitor stock levels, ageing, and replenishment.

Minimize stock-outs and excess inventory.

Marketing & Brand Execution

Coordinate brand marketing initiatives across retail and digital channels.

Ensure consistent brand positioning.

Support merchandising, packaging, and promotional assets.

Financial Planning & Business Analysis

Monitor sales, margins, inventory, and profitability.

Prepare business performance reports.

Support budgeting and forecasting.

Identify commercial risks and opportunities.

Stakeholder Management

Collaborate with internal functions and external partners.





Support cross-functional initiatives to improve business performance.

Continuous Improvement

Identify process improvement opportunities.

Support strategic initiatives assigned by the Brand Head.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Commerce, or a related discipline.
- MBA or equivalent postgraduate qualification is preferred.

Experience

- 6–10 years of experience in brand management, category management, product management, or commercial roles within retail, distribution, e-commerce, FMCG, consumer goods, or lifestyle product organizations.
- Proven experience in managing product portfolios, product launches, commercial planning, demand forecasting, and cross-functional stakeholder management.

Knowledge & Skills

Strong commercial and business acumen.

Brand and portfolio management expertise.

Product lifecycle management.

Market research and consumer insights.

Pricing, promotions, demand forecasting, and inventory planning.

Strong analytical and problem-solving skills.

Excellent communication, presentation, negotiation, and stakeholder management skills.

Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.

Experience working with ERP systems is preferred; familiarity with Odoo ERP will be an added advantage.

Core Competencies

Commercial Orientation

Strategic Thinking

Customer Focus

Results Orientation

Analytical Thinking

Planning & Organizing

Collaboration & Teamwork

Ownership & Accountability

Decision Making

Problem Solving

Adaptability & Resilience

Continuous Improvement

📌 Brand Manager-Dubai (Kochi)
🏢 TIME HOUSE
📍 Kochi