Role Overview

We are looking for a Brand Executive who can drive influencer marketing while supporting the brand team with business analytics and data-driven decision-making. The ideal candidate will be equally comfortable managing creator relationships, executing campaigns, and analysing business performance to generate actionable insights. Key Responsibilities

Influencer Marketing

Identify, onboard, and manage influencers across Instagram, YouTube, and emerging platforms

Execute end-to-end influencer campaigns — outreach, negotiations, briefing, content approvals, execution, and closure

Build and nurture relationships with creators, talent agencies, and influencer management companies

Negotiate commercials to maximise ROI while maintaining strong creator partnerships

Develop and maintain a robust influencer pipeline across categories and budgets

Ensure influencer content aligns with brand guidelines and campaign objectives Campaign Management

Develop campaign briefs aligned with brand and business objectives

Coordinate with internal teams and creators to ensure timely execution

Review content for quality, messaging consistency, and brand compliance

Track campaign timelines and manage deliverables end to end Performance Marketing & Analytics

Monitor influencer campaign performance Reach, Engagement, Views, Clicks, Conversions, ROAS, Cost per Engagement





Prepare post-campaign reports with insights and optimisation recommendations

Evaluate creator performance and recommend improvements for future campaigns Business Analytics & Reporting

Own daily, weekly, and monthly business dashboards across categories and sales channels

Track and analyse key metrics Revenue, Units, ASP, Conversion Rate, ROAS, CAC, Gross Margin, Inventory, Category Performance

Analyse performance across Retail, Website, Marketplaces, and Performance Marketing to identify trends and gaps

Prepare MBRs, WBRs, and leadership presentations with data-backed insights

Collaborate with Sales, Finance, Supply Chain, and Marketing to ensure data accuracy and timely reporting

Build, automate, and continuously improve reporting dashboards using Excel and BI tools Preferred Skills & Qualifications

1–3 years of experience in Brand Marketing, Influencer Marketing, Business Analytics, or a similar role

Strong proficiency in Excel (Pivot Tables, XLOOKUP, Dashboards)

Experience with Power BI, Looker Studio, or Tableau is a plus

Strong analytical and problem-solving skills with the ability to convert data into actionable insights

Excellent communication, stakeholder management, and negotiation skills

Highly organised, detail-oriented, and capable of managing multiple projects in a fast-paced setting

📌 Brand Executive – Influencer Marketing & Business Analytics (Mumbai)
🏢 The Sleep
📍 Mumbai