Role Overview

We are looking for a Brand Executive who can drive influencer marketing while supporting the brand team with business analytics and data-driven decision-making. The ideal candidate will be equally comfortable managing creator relationships, executing campaigns, and analysing business performance to generate actionable insights.

Key Responsibilities

Influencer Marketing

- Identify, onboard, and manage influencers across Instagram, YouTube, and emerging platforms

- Execute end-to-end influencer campaigns outreach, negotiations, briefing, content approvals, execution, and closure

- Build and nurture relationships with creators, talent agencies, and influencer management companies

- Negotiate commercials to maximise ROI while maintaining strong creator partnerships

- Develop and maintain a robust influencer pipeline across categories and budgets

- Ensure influencer content aligns with brand guidelines and campaign objectives

Campaign Management

- Develop campaign briefs aligned with brand and business objectives

- Coordinate with internal teams and creators to ensure timely execution

- Review content for quality, messaging consistency, and brand compliance

- Track campaign timelines and manage deliverables end to end

Performance Marketing & Analytics

- Monitor influencer campaign performance Reach, Engagement, Views, Clicks, Conversions, ROAS, Cost per Engagement





- Prepare post-campaign reports with insights and optimisation recommendations

- Evaluate creator performance and recommend improvements for future campaigns

Business Analytics & Reporting

- Own daily, weekly, and monthly business dashboards across categories and sales channels

- Track and analyse key metrics Revenue, Units, ASP, Conversion Rate, ROAS, CAC, Gross Margin, Inventory, Category Performance

- Analyse performance across Retail, Website, Marketplaces, and Performance Marketing to identify trends and gaps

- Prepare MBRs, WBRs, and leadership presentations with data-backed insights

- Collaborate with Sales, Finance, Supply Chain, and Marketing to ensure data accuracy and timely reporting

- Build, automate, and continuously improve reporting dashboards using Excel and BI tools

Preferred Skills & Qualifications

- 1–3 years of experience in Brand Marketing, Influencer Marketing, Business Analytics, or a similar role

- Robust proficiency in Excel (Pivot Tables, XLOOKUP, Dashboards)

- Experience with Power BI, Looker Studio, or Tableau is a plus

- Strong analytical and problem-solving skills with the ability to convert data into actionable insights

- Excellent communication, stakeholder management, and negotiation skills

- Highly organised, detail-oriented, and capable of managing multiple projects in a rapid-paced environment

📌 Brand Executive (Influencer Marketing & Business Analytics) (Mumbai)
🏢 The Sleep
📍 Mumbai