Job Title Brand Manager Business Unit Consumer Healthcare Location Sun House Mumbai At Sun Pharma we commit to helping you Create your own sunshine - by fostering an environment where you grow at every step take charge of your journey and thrive in a supportive community Are You Ready to Create Your Own Sunshine As you enter the Sun Pharma world you ll find yourself becoming Better every day through continuous progress Exhibit self-drive as you Take charge and lead with confidence Additionally demonstrate a collaborative spirit knowing that we Thrive together and support each other s journeys YOUR TASKS AND RESPONSIBILITIES Strategic Brand Leadership Develop and execute annual long-term brand plans for Revital NPD pipeline and Abzorb P L delivery aligned to category growth objectives Define core brand strategy consumer guardrails product roadmap and communication architecture Translate consumer insights into sharp value propositions and innovation opportunities Revital - Innovation Digital-First NPD Ownership Lead end-to-end NPD lifecycle from opportunity identification concept development consumer validation product design packaging and claims development to launch execution Build digital-first launches with strong orientation towards Amazon Flipkart Quick Commerce and D2C Build e-com optimized product pages content pricing ratings reviews strategy Run A B tests micro-launches and iterative product refinements Partner with R D Packaging Product Development Supply Chain to ensure timely delivery of innovation milestones Drive digital storytelling through influencer collaborations performance marketing and social media campaigns for NPD launches Abzorb - Full Business P L Ownership Lead brand P L revenue planning pricing contribution margin improvement and mix management Own demand generation and media planning-digital TV print retail visibility on-ground activations Also closely work with prescription teams to drive pull in focus markets Partner with Sales to drive distribution expansion category development visibility programs and retailer-level initiatives Strengthen portfolio architecture and drive renovation and value engineering where needed Communication Development Media Management Develop integrated communication campaigns grounded in strong consumer insights Drive creative brief development content creation and campaign excellence with creative digital and media agencies Build sharp media briefs and track campaign delivery across mediums - digital-first ATL retail and influencer ecosystems Manage agency partners for shoots content creation outdoor and retail activations Performance Monitoring Insights Analytics Track category competition and brand performance across channels using syndicated and internal data sources Conduct consumer research to uncover emerging needs usage patterns and satisfaction drivers Evaluate campaign performance ROI media efficiency and translate learnings into actionable plans Maintain robust dashboards on brand health digital KPIs and e-commerce metrics Budget Management Own annual marketing budgets for both brands ensuring efficient allocation and optimal ROI Track spends optimize efficiencies and ensure adherence to budgeting norms Cross-Functional Leadership Work closely with R D Packaging SCM Finance Regulatory Sales Commercial Teams to drive innovation and brand projects Engage with external ecosystem - media agencies creative agencies digital partners production houses research partners Job Requirements Educational Qualification MBA or Master s degree in Marketing Business Pharma Management preferred Experience 5-7 years of relevant experience in driving consumer health FMCG or OTC category innovations from inception to launch Proven track record of successful product launches including experience in leveraging e-commerce digital-first platforms and Rx collaboration for brand growth Strong understanding of consumer insights innovation funnels AOP planning media planning digital social marketing - Rx-OTC synergies regulatory landscape and go-to-market execution Demonstrated ability to work cross-functionally in a matrix environment with senior leadership exposure Entrepreneurial mindset with strong strategic thinking creativity and execution excellence Your Success Matters to Us At Sun Pharma your success and well-being are our top priorities We provide robust benefits and opportunities to foster personal and qualified growth Join us at Sun Pharma where every day is an opportunity to grow collaborate and make a lasting impact Let s create a brighter future together Disclaimer The preceding has been designed to indicate the general nature and level of work performed by employee within this classification It is not designed to contain or be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees as assigned to this job Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent s

📌 Brand Manager (revital And Abzorb) (Mumbai)
🏢 Sun Pharmaceutical Industries
📍 Mumbai