Company Description Truhome Finance Limited, formerly known as Shriram Housing Finance Limited, is a housing finance company registered with the National Housing Bank and specializing in affordable housing solutions. The company focuses on serving low- and middle-income customers across India, with particular expertise in supporting self-employed individuals. Truhome has developed proprietary sales tools that enable efficient assessment and servicing of these customer segments.

With over 170 branches across 16 states, more than 150 locations, and a customer base of over 250,000, the company is supported by approximately 4,000 team members. This scale offers opportunities for career growth in a structured, customer-centric environment.

Role Description The Branch Sales Manager role at Truhome Finance Limited is a full-time hybrid position based in Recent Delhi, with flexibility for some work-from-home activities.

The Branch Sales

Manager oversees branch sales operations, leads a team of sales professionals, and drives business growth in the affordable housing finance segment. Daily responsibilities include managing and mentoring the sales team, setting and monitoring sales targets, reviewing performance metrics, and ensuring adherence to company policies and regulatory guidelines. The role involves developing and executing local sales strategies, building and maintaining relationships with customers, channel partners, and other stakeholders,



and ensuring high-quality customer service.

The Branch Sales

Manager also collaborates with credit, operations, and collections teams to ensure smooth loan processing and portfolio quality, while actively identifying new market opportunities.

Qualifications

Strong sales management and team leadership skills, including target setting, performance tracking, and coaching.

Experience in retail lending or housing finance, particularly in affordable housing or serving low- and middle-income and self-employed customers.

Ability to develop branch-level sales strategies, manage channels and partners, and expand customer base in a competitive market.

Excellent communication, negotiation, and relationship-building skills with customers, partners, and internal stakeholders.

Solid understanding of basic credit principles, risk awareness, and compliance with relevant housing finance regulations.

Proficiency in using sales tools, CRM systems, and standard office software for reporting and analysis.

Bachelor’s degree in Business, Finance, Commerce, or a related field; an MBA or equivalent postgraduate qualification is an advantage.

Prior experience in managing a branch or sales team in financial services, preferably in housing finance or NBFCs.

Ability to work in a hybrid setup, demonstrating self-discipline, accountability, and effective time management.

📌 Branch Sales Manager (New Delhi)
🏢 Truhome Finance
📍 New Delhi