Key Responsibilities ? Marketing Campaign Strategy & Audience Development Design data-driven marketing strategies for banking products based on historical campaign performance.

Develop AI/ML models to optimize campaign ROI and customer targeting.

Build and validate campaign audiences aligned with approved strategies. ? Campaign Performance Analysis & Reporting Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders.

Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights.

Perform segmentation using decision trees and clustering techniques.

Execute statistical A/B testing to evaluate campaign effectiveness.

Translate client requirements into technical specifications and deliver data-backed solutions.

- Prepare and present findings through impactful PowerPoint presentations and ad hoc reports.

📌 /Consultant I (Ahmedabad)
🏢 EXL
📍 Ahmedabad