Overview

About Business Unit:

We're seeking a Sales and Marketing Associate to play a crucial role in supporting our sales and marketing teams in driving lead generation and pipeline growth.

This role’s focus will be on list building, lead qualification, and data management for outbound leads. Your proactive and independent approach will be essential as you collaborate closely with the sales and marketing departments to identify potential leads so they can be nurtured through the sales funnel.

By conducting thorough research and leveraging various tools and resources, you will build targeted lists of prospects, ensuring a steady stream of qualified leads for our sales team. In addition to list building, you will be responsible for qualifying leads based on predefined criteria. This involves assessing their suitability, interest, and potential fit with Lotame products and services.

Data management will also be a key aspect of this role. You will be responsible for maintaining accurate and up-to-date lead information, ensuring that our CRM system is comprehensive and reliable. Your attention to detail and organizational skills will be crucial in keeping our lead data clean and accessible for the entire sales team.

Reporting directly to Lotame's Sr. Director of Global Operations, you will have the opportunity to work closely with experienced professionals who will provide guidance and support. You will also collaborate with cross-functional teams to align sales and marketing strategies, ensuring a seamless lead generation and qualification process.

Overall, your role as a Sales and Marketing Associate will contribute to enhancing sales productivity and overall effectiveness. Your proactive approach, ability to manage data efficiently, and commitment to driving lead generation will be instrumental in the success of our sales and marketing efforts.





Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

- Understanding the 2024 Global Sales & Marketing Strategy, including key buyer personas and job titles for each region/market.
- Lead research and prospect building based on target personas
- Leveraging creativity and out-of-the-box thinking to produce results
- Data enrichment / Data entry/management
- Master the use of various software tools (ZoomInfo, TryProspect, Yesware, Salesforce, Hubspot) to generate lists of target prospects

Qualifications

- Bachelor’s / Master's degree in Management Studies, Mass Media, Computers or a related field, AND
- 0-2 years of relevant experience, OR
- Preferred: Experience in Digital Marketing, Email Marketing, Inbound Marketing, Marketing Coordinator, Marketing Assistant
- Preferred: Experience supporting Digital Marketing, Ad tech, or SaaS businesses

Additional Information

Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media,



messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.

Epsilon is a global company with more than 9,000 employees around the world.

Our pillars aren't just words. They're how we show up every day.

- People centricity: We focus on employee well-being in an workplace where colleagues truly care about each other.
- Collaboration: We work together, support one another, and collectively achieve goals.
- Growth: There are endless opportunities for growth through learning, development and career advancement.
- Innovation: We drive progress through cutting-edge solutions and forward-thinking approaches.
- Flexibility: We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.
- Act with integrity
- Work together to win together
- Innovate with purpose
- Respect all voices
- Empower with accountability

These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.

Epsilon is an Equal Opportunity Employer.

Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.

📌 Associate, Sales & Marketing (Bengaluru)
🏢 PUBLICIS GROUPE
📍 Bengaluru