- Implementing the revenue strategy for the channel basis channel objectives, budget for the year, market scenario, competition, etc. to ensure the sales organization achieves overall revenue target
- Develop deeper insight and understanding of the dynamic market requirements through advertiser/client interaction, propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities
- Facilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genre
Operational / Process / Technology related KRAs
- Building an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.
- Analyse market trends, Media performance versus Brand parameters and other critical trends.
- Support creation of pitch and evaluation of the pitch of annual deals
- Engage with sales teams for ensuring revenue rationalization by tracking the funnel/pipeline for a healthy business and designing attractive packages for them to take to the market.
- Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners/buyers with confidence.
- Evolve constantly on current methodologies & tools to incorporate current approaches to advertisers & sponsors
- Work on comprehensive presentations for reviews as required
- BI & Other Qualitative/Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points
Financial Accountability / Commercial Impact
- Execute impact/ non FCT elements that convert to higher revenue generation
- Work with finance and PRS lead to develop annual budgets for respective channels as per company goals
- Support creation of annual deals & monthly deals, monitoring channel performance within & outside Genre
- Identify & highlight opportunities to CSP/ RH/CH
Skills & Attributes for success -
Business Acumen
- Planning and organizing
- Influencing Skills
- Result Orientation
- Negotiation Skills
Preferred Education & Experience - MBA With 2+ years of post-qualification experience, preferably from Business consulting/ strategy background