Account Management Lead – D2C Brands Role Objective Lead the account management for the Direct-to-Consumer (D2C) brands through a team of Strategic Account Managers to democratize growth across the platform. The primary focus is to amplify the growth of the brands by providing end to end support to the managed brands in terms of driving the growth levers on the Platform. This leader will manage a direct team of 15+ Strategic Account Managers (SAMs) to drive selection expansion, activation of long-tail brands, and monetization through strategic ad coverage.

Team Managemet - Directly manage and mentor a team of 20 SAMs (Strategic Account Managers).

- Oversee a diverse team of third-party consultant (TPC) hires to ensure seamless onboarding and performance management
- Ramp up the SAM team to handle 500+ managed brands, ensuring employee retention and engagement through professionaldevelopment. Core Responsibilities 1.

Strategic Portfolio Growth

Execute the 2026 growth playbook, targeting over 60% YoY growth through trend-first selection expansion and emerging scale-ups.Identify Article Type (AT)



whitespaces across under-indexed Business Units (BUs) including Women's Western Wear, Kids, and Home Furnishing.De-risk the portfolio by diversifying growth from the Top 50 brands to 250+ Challenger brands.

- Selection and Pricing Excellence - Drive Selection Parity (SDS) to get 80% against competitors and brand-direct websites.
- Oversee automated SDS (weekly) and Net Competitive Index (NCI) (daily) tracking to ensure competitive pricing.
- Manage the onboarding pipeline to add 1.5L+ incremental selections annually through automated crawls and strategic brand partnerships.
- Monetization and Monetization Strategy Drive 80% ad coverage for current styles and achieve 100% coverage for SAM-managed brands. Optimize the D2C Ads flywheel, targeting a 5% incremental ad spend to fuel inorganic growth. 4.

Operational

Speed and Experience Improve Win with Speed metrics, increasing Fulfilled by Platform (FBF) unit share to 60%+.

📌 Associate Principal (Bengaluru)
🏢 Myntra
📍 Bengaluru