Role Overview: The Associate Director will lead the institution’s brand strategy, digital presence, and communication ecosystem to enhance visibility, reputation, and stakeholder engagement. This role is responsible for driving integrated marketing initiatives, overseeing website performance, managing high-quality content development, and ensuring strong digital growth through SEO and analytics-driven strategies. The incumbent will also lead the communications team, ensuring alignment with institutional goals and consistent brand positioning across all channels.

Key Responsibilities

1.

Strategic Brand

Buildin g

- Develop and execute comprehensive brand strategies aligned with institutional vision and growth objectiv es• Strengthen institutional positioning across academic, research, and outreach domai ns• Ensure consistency in brand messaging across all platforms (online & offlin e)• Lead campaigns for admissions, rankings, reputation building, and thought leadersh ip

2.

Website

Management & Optimizati on:

- Oversee end-to-end management of the university website (UI/UX, content, performan ce)• Ensure website is updated, user-friendly, mobile-responsive, and SEO-optimi zed• Monitor website analytics (traffic, engagement, conversions) and implement improveme nts• Collaborate with IT/vendors for technical enhancements and security complia nce

3.

Content

Strategy & Developm ent:

- Lead content planning, creation, and distribution across platf orms• Ensure high-quality, engaging, and audience-specific content (web, social media, PR, brochures, repo rts)• Maintain editorial standards, brand tone, and communication guidel ines• Drive storytelling initiatives showcasing institutional achievements, faculty, and stud ents

4.

Digital

Marketing &

SEO

- Develop and execute digital marketing strategies with a strong focus on SEO, SEM, and performance mark eting• Improve organic search rankings, website visibility, and lead gener ation• Manage campaigns across Google Ads, social media platforms,



and email mark eting• Track campaign performance and ROI using analytics tools and optimize accord ingly
- Communication & Stakeholder Engag ement:
- Lead internal and external communications ensuring clarity, consistency, and impact• Manage PR, media relations, and institutional announc ements• Engage with key stakeholders including leadership, faculty, students, alumni, and external pa rtners• Ensure timely and effective crisis communication when re quired
- Team Leadership & Mana gement:
- Lead, mentor, and manage the communications and digital marketi ng team• Set KPIs, monitor performance, and drive continuous impr ovement• Foster a collaborative, innovative, and high-performance work culture

Qualifi cations

- Any Postgraduate degree Communication, Media Studies, Journalism, Digital Media, Marketing, Management, or related dis cipline.

Experience and

Skills

- Minimum 15 years of experience in digital communication, website management, social media strategy, or internal communication roles, with significant leadership experience in an EDUCATION INS

TITUTION.Technical Skill Set• Strong understanding of SEO, SEM, and digital marketing tools (Google Analytics, Search Console, Ads

Manager)• Expertise in website management systems (CMS such as WordPress, Drup al, etc.)• Knowledge of UI/UX principles and web performance opt imization• Proficiency in content strategy, copywriting, and editorial m anagement• Experience with marketing automation and CRM tools• Data-driven decision-making using analytics and report ing tools• Familiarity with social media platforms, campaign management, and digital ad vertising• Basic understanding of HTML, web technologies, and integrations (p referred)

Personal A ttributes

- Strong leadership and team management ca pabilities• Excellent communication and interperso nal skills• Strategic thinking with execution excellence• Creative mindset with attention to detail• Ability to manage multiple projects and deadlines• Strong stakeholder management and collaborat ion skills• Analytical and problem-solvi ng ability• Adaptability in a fast-paced, agile e nvironment

📌 Associate Director of Communications (Amaravati)
🏢 SRM University, AP
📍 Amaravati