? Location: Mumbai (On-site)

? Experience: 2–3 Years

Job Overview We are looking for a Programmatic Specialist with 2–3 years of experience to plan, execute, and optimize programmatic advertising campaigns across Demand-Side Platforms (DSPs), with a strong focus on DV360 . The ideal candidate should have hands-on experience managing the complete campaign lifecycle—from campaign setup and audience targeting to optimization, reporting, and performance analysis.

This role requires strong analytical skills, attention to detail, and a deep understanding of the programmatic advertising ecosystem.

Key Responsibilities Campaign Management

- Set up, manage, and optimize programmatic campaigns primarily on DV360.
- Experience with other DSPs such as The Trade Desk, Amazon DSP, MediaMath, or similar platforms will be an added advantage.
- Manage the complete campaign lifecycle, ensuring timely execution and delivery.

Audience Targeting & Strategy

- Build and refine audience targeting strategies using first-party, third-party, and contextual audience segments.
- Recommend audience strategies to improve campaign performance and achieve business objectives.

Campaign Optimization

- Monitor campaign performance on a daily basis and optimize campaigns based on KPIs such as CTR, CPA, CPM, Viewability, Conversion Rate, and other performance metrics.
- Conduct A/B testing across creatives, bids, audience targeting, and placements to improve results.

Reporting & Performance Analysis

- Prepare regular campaign performance reports and provide actionable insights to internal stakeholders and clients.
- Analyze campaign data to identify trends, optimization opportunities, and recommendations.

Budget Management

- Manage campaign budgets, pacing,



and delivery to ensure campaigns remain within budget while meeting performance targets.

Tracking & Troubleshooting

- Troubleshoot campaign delivery, tracking, and tagging issues.
- Work with Google Analytics, Google Tag Manager (GTM), and Campaign Manager 360 (CM360) wherever required.

Cross-Functional Collaboration

- Collaborate with Media Planning, Creative, Analytics, and Client Servicing teams to ensure seamless campaign execution.
- Coordinate with external vendors and platform partners when required.

Industry Knowledge

- Stay updated with the latest programmatic advertising trends, platform updates, privacy regulations, and industry best practices.

Qualifications

- 2–3 years of hands-on experience in Programmatic Advertising.
- Strong working knowledge of DV360 (mandatory).
- Exposure to DSPs such as The Trade Desk, Amazon DSP, MediaMath, or similar platforms is preferred.
- Strong understanding of the programmatic ecosystem, including RTB, SSPs, DSPs, DMPs, and Ad Exchanges.
- Experience in audience targeting, segmentation, and data-driven campaign optimization.
- Proficiency in Excel or Google Sheets for reporting and analysis.
- Knowledge of Looker Studio or other BI tools will be an added advantage.
- Strong analytical skills with excellent attention to detail.
- Positive communication and presentation skills.
- Bachelor's degree in Marketing, Advertising, Business, or a related field (preferred but not mandatory).
- Google Ads / DV360 Certification is preferred.
- Experience with Campaign Manager 360 (CM360) and other Google Marketing Platform tools is an advantage.
- Exposure to Programmatic Video, Connected TV (CTV), or Audio Campaigns will be a plus.

How To Apply If this opportunity aligns with your experience and career aspirations, we'd love to hear from you! ? Location: Mumbai (On-site)

? Share your resume at: [email protected]

📌 Associate Business Manager - Programmatic Specialist (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai