Area Sales Manager (Individual Contributor) B2B HORECA | Desi Ghee

Company: DV FOODS PRIVATE LIMITED

Product: Premium Desi Ghee

Location: Bareilly / Moradabad (Candidate must be based in either city or nearby within a 150 km radius)

Salary: 30,000 to 40,000 per month + TA & DA (Paid Separately)

Job Summary

DV FOODS PRIVATE LIMITED is looking for an experienced Area Sales Manager to launch and establish its Premium Desi Ghee business in Bareilly, Moradabad and nearby cities. This is a market-launch role where the selected candidate will independently develop the territory.

Mandatory Requirements (No Compromise)

* 8-12 years of experience in B2B HORECA sales.

- Experience in selling Desi Ghee, Edible Oils, Dairy Products, Food Ingredients, or similar FMCG products.
- Must have hands-on experience in appointing Distributors, Super Stockists, and Agencies.
- Strong network with Halwai, Hotels, Caterers, Restaurants, Sweet Shops, and Institutional Buyers.
- Candidate must currently be based in Bareilly or Moradabad, or nearby.
- Willing to travel extensively across a 150 km territory.




- Must be comfortable working independently in the field.

Key Responsibilities

- Launch the DV FOODS PVT. LTD. Premium Desi Ghee business in the assigned territory.
- Appoint and develop Distributors, Super Stockists, and Agencies.
- Generate primary sales and build strong secondary demand.
- Develop long-term business with Halwai, Hotels, Caterers, Restaurants, and other HORECA customers.
- Achieve monthly sales targets while expanding market coverage.
- Track competitor activity and identify current business opportunities.
- Ensure timely payment collection and maintain strong channel relationships.

Compensation

* Salary: 30,000 to 40,000 per month

- TA & DA: Paid separately
- Performance-based growth opportunities

Important Note

This is strictly a B2B HORECA sales role for Premium Desi Ghee. (Candidates of Retail/General Trade experience or no HORECA exposure will not be considered.)

📌 Area Sales Manager (Bareilly)
🏢 DV FOODS
📍 Bareilly