Company Description Surya Food & Agro Ltd., established in 1992, manufactures and sells biscuits under the well-known “Priyagold” brand, which entered the market in 1993. Over time, the company has built robust manufacturing capabilities and significant consumer preference, making “Priyagold” and “Haq Se Maango” recognized names in the FMCG sector.

With plants in Greater Noida, Lucknow, Surat, and outsourced production in Hyderabad, the company has a total capacity of 150,000 MT per year and holds a sizable biscuit market share. Building on its success in biscuits, the group expanded into fruit juices through its subsidiary Surya Fresh Foods Ltd., creating brands such as Priyagold Biscuits, “Fresh Gold” and “Treat.” The company continues to invest in brands, manufacturing, and distribution to drive profitable growth and market expansion.

Role Description The Area Sales Executive is a full-time, on-site role based in Jaipur, responsible for driving sales and market presence for Priyagold products in the assigned territory. This role includes managing distributor and retailer relationships, ensuring product availability and visibility, and executing sales plans and promotional activities.

The Area Sales

Executive will monitor sales performance, track market trends and competitor activities, and report regularly on targets, achievements, and opportunities.



Daily tasks involve route planning, field visits, order collection, follow-up on deliveries and payments, and support in merchandising and in-store brand activation. The role also includes coordinating with internal sales, marketing, and supply teams to ensure smooth operations and customer satisfaction.

Qualifications

- Proven experience in FMCG field sales, territory management, and distributor handling, preferably in the food or beverage sector.
- Strong skills in relationship building, negotiation, and stakeholder management with retailers and distributors.
- Ability to analyze sales data, track performance against targets, and identify growth opportunities in the assigned area.
- Good communication and interpersonal skills, with the ability to present, influence, and resolve issues on-site.
- Comfort with regular fieldwork, market visits, and working in a target-driven environment.
- Basic proficiency in MS Excel and sales reporting tools; familiarity with sales CRM or ERP systems is an advantage.
- Minimum of a bachelor’s degree, ideally in Business, Commerce, Marketing, or a related field.
- Local market knowledge of Jaipur and surrounding areas, with a valid mode of local travel; fluency in English and relevant regional language is beneficial.

📌 Area Sales Executive (Jaipur)
🏢 Priyagold
📍 Jaipur