To join our team, specializing in marketplace advertising for Amazon, This individual will play a crucial role in driving the advertiser success by effective communication, providing strategic insights and data-driven recommendations, leading the media buying team, and collaborating with various teams to ensure client goals are met efficiently.
Responsibilities
● Marketplace Advertising Strategy: Lead advertising for Amazon driving performance and efficiency.
● Data-Driven Insights: Guide the marketplace team with actionable, data-backed opportunities for scaling advertising efforts and optimizing performance. Provide deep insights into marketplace sentiments and trends to enhance overall strategy.
● Client Relationship Management: Build and nurture strong relationships with Category Managers across marketplaces to generate key insights and develop strategic plans that drive client success.
● Platform Trends & Innovations: Stay ahead of industry trends and emerging platform capabilities. Integrate new functionalities and updates into existing client strategies for continuous improvement.
● Client Retention: Ensure high levels of client satisfaction, focusing on the retention and growth of both existing and newly onboarded clients.
● Team Leadership & Collaboration: Manage and mentor the marketplace media buying team, setting clear goals and ensuring performance targets are achieved.
Collaborate closely with internal teams, particularly the Strategy team, to pitch cutting-edge solutions to prospective clients.
● Budget & Goal Planning:
Oversee monthly budget planning and set actionable goals in line with client roadmaps, ensuring alignment between client expectations and performance outcomes.
● Client Review Meetings: Lead weekly/bi-weekly client review meetings by guiding the team in preparing comprehensive review decks that highlight key performance opportunities, growth areas, and action plans.
● Operational Coordination: Coordinate daily with media buyers and operations teams to ensure smooth execution of campaigns and optimize performance.
● Primary KPIs: Focus on driving revenue and Return on Ad Spend (ROAS) as the primary key performance indicators, ensuring all efforts are aligned with these outcomes.
Eligibility Criteria
● Experience: Minimum of 2 years of hands-on experience managing advertising across major marketplaces like Amazon.
● Skills: Strong oratory, presentation, and analytical skills. Ability to communicate complex ideas effectively to both internal teams and clients.
● Marketplace Performance Understanding: In-depth knowledge of factors that influence marketplace performance, including:
○ Organic share drivers
○ Conversion rate optimization techniques
○ Seasonal and sales planning strategies
○ Category benchmarking & market research to inform decisions and strategies
About Neon Digital
At Neon Digital, we are committed to delivering cutting-edge digital marketing solutions that drive meaningful results for our clients. We focus on delivering performance-driven strategies in the quick-evolving world of marketplace advertising. Join us to be part of a dynamic, forward-thinking team!