Amazon PPC Analyst (AI-Driven Performance Marketing) ? Location: Madurai / Chennai, India (On-site)

? Experience: 5 Years

Employment Type: Full-Time

About the Role We are seeking a highly analytical and experienced Amazon PPC Analyst with a strong background in AI-powered marketing, automation, and performance optimization to join our growing eCommerce team.

In this role, you will be responsible for developing, managing, and optimizing Amazon advertising campaigns across multiple international marketplaces while leveraging AI technologies to improve campaign performance, automate workflows, and generate actionable business insights.

The ideal candidate combines deep expertise in Amazon Advertising with hands-on experience using modern AI tools to enhance campaign strategy, reporting, experimentation, and operational efficiency. You will collaborate closely with Marketplace, SEO, Creative, Product, Data Analytics, and Engineering teams to deliver measurable growth through data-driven decision-making and continuous optimization.

Key ResponsibilitiesAmazon Advertising Strategy

- Develop, execute, and optimize Amazon advertising campaigns across:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Amazon DSP (Preferred)
- Manage advertising performance across multiple international Amazon marketplaces, including the US, UK, Germany, France, Italy, and Spain.
- Build scalable campaign structures for new product launches, seasonal promotions, and strategic business initiatives.
- Continuously optimize campaign performance through bid management, budget allocation, keyword refinement, audience targeting, and placement optimization.
- Monitor and improve key advertising metrics, including ACOS, TACOS, ROAS, CTR, CVR, CPC, impression share, and overall advertising profitability.
- Conduct comprehensive keyword research using Amazon Brand Analytics, Search Query Performance (SQP), Helium 10, Data Dive, and other advanced research tools.
- Analyze search term reports and implement effective negative keyword strategies to improve campaign efficiency.




- Identify opportunities to improve both paid and organic product visibility through integrated PPC and SEO strategies.

AI & Automation
- Utilize AI technologies to enhance campaign planning, optimization, and performance analysis.
- Apply Large Language Models (LLMs) such as ChatGPT, Claude, Gemini, and Microsoft Copilot to support:
- Keyword research
- Campaign planning
- Ad copy generation
- Listing optimization
- Competitor analysis
- Performance reporting
- A/B testing hypotheses
- Design and implement AI-assisted workflows that improve operational efficiency and reduce manual campaign management.
- Leverage AI-powered insights to identify trends, forecast performance, and uncover new growth opportunities.
- Collaborate with internal teams to develop intelligent automation solutions for campaign monitoring, reporting, and optimization.
- Stay current with emerging AI technologies and evaluate their potential application within Amazon advertising operations.

Performance Analysis & Experimentation
- Analyze advertising performance using quantitative and statistical methodologies.
- Design, execute, and evaluate structured A/B and multivariate tests across:
- Campaign structures
- Keyword strategies
- Bidding methodologies
- Product targeting
- Creative assets
- Product detail pages
- Main images
- A Content
- Brand Store experiences
- Translate complex datasets into explicit, actionable business recommendations.
- Develop executive-level reports and dashboards to communicate campaign performance and optimization opportunities.

Cross-Functional Collaboration
- Partner closely with Marketplace, SEO, Creative, Product, Content, and Analytics teams to improve overall product performance.
- Support listing optimization initiatives by providing advertising insights that enhance conversion and organic visibility.




- Coordinate advertising strategies with inventory planning, product launches, pricing initiatives, and promotional calendars.
- Contribute to continuous improvement initiatives by identifying opportunities to streamline workflows and improve campaign scalability.

Required Qualifications
- Bachelor's degree in Marketing, Business, Analytics, E-commerce, or a related discipline.
- 5 years of hands-on experience managing Amazon PPC campaigns.
- Strong expertise in Amazon Advertising Console, Seller Central, and Vendor Central.
- Proven experience managing large-scale Amazon advertising budgets and performance-driven campaigns.
- Strong analytical, problem-solving, and decision-making skills.
- Advanced proficiency in Microsoft Excel or Google Sheets.
- Solid understanding of Amazon SEO, ranking algorithms, keyword strategy, and marketplace performance metrics.
- Excellent communication, stakeholder management, and presentation skills.

Required AI Experience Candidates should demonstrate practical experience applying AI within digital marketing or eCommerce environments, including:
- AI-assisted campaign optimization
- Prompt engineering for marketing workflows
- AI-powered keyword research and clustering
- AI-generated competitor and market analysis
- AI-assisted reporting and performance analysis
- AI-driven experimentation frameworks
- Marketing automation using AI platforms and intelligent workflows

Hands-on experience with one or more of the following is highly preferred:
- ChatGPT
- Claude
- Google Gemini
- Microsoft Copilot
- Perplexity AI

Preferred Technical Skills Experience with the following tools and platforms is advantageous:
- Helium 10
- Data Dive
- Jungle Scout
- Pacvue
- Perpetua
- Quartile
- Sellerboard
- Scale Insights
- Amazon Marketing Stream
- Amazon Brand Analytics
- Search Query Performance (SQP)
- Power BI
- Looker Studio
- Tableau
- Google Analytics 4 (GA4)
- SQL (Basic)
- Python (Basic)
- Google Apps Script
- API Integrations
- n8n
- Make.com
- Zapier

Share your resume to: [email protected] / [email protected]

📌 Amazon PPC Analyst (AI-Driven Performance Marketing) (Madurai)
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