- Santriya Technologies is seeking an AI-Enabled Marketing Executive / Manager to plan and execute measurable, product-led marketing across digital and offline channels, using AI for research, content operations, personalization and analysis while preserving brand, legal and factual controls.

- Product & documentation operating model: You will be assigned one or more company products, client solutions or operational services.

- The approved product documentation, SOPs, policies, process maps, knowledge articles, release notes, controls, scripts and AI runbooks are the source of truth.

- Use only approved enterprise AI tools to retrieve, summarize, draft, classify, prioritize or automate work.

- Validate material AI outputs against current documentation and authoritative system data, record exceptions, and escalate conflicts or missing guidance.

- Do not invent product features, prices, customer entitlements, engineering limits, regulatory positions or safety instructions.

Key Responsibilities:

- Create segment, campaign and channel plans from business goals, product documentation and approved positioning.

- Use AI to generate first drafts, variants, briefs, metadata and test ideas; verify every product claim, offer and regulated statement before publication.

- Manage content calendars, SEO/SEM, email, social, events, partner campaigns and performance marketing as relevant.

- Build audience and lifecycle journeys using behavioral data, CRM signals and consent-aware personalization.

- Measure funnel performance, CAC, conversion,



engagement and influenced pipeline; use AI-assisted analytics to explain drivers and next actions.

- Maintain brand voice, asset approvals, copyright, privacy and channel-specific compliance.

- Partner with sales and product teams on launches, release communications, battlecards and customer proof points.

- Establish reusable prompt, content and campaign templates linked to current product documentation.

- AI-enabled ways of working:

- Use approved GenAI copilots, enterprise search/RAG, analytics and workflow agents to reduce repetitive work and improve decision preparation.

- Keep prompts, outputs and automated actions within approved data-access, confidentiality and retention rules.

- Correct inaccurate summaries, classifications or recommendations before they become customer, operational or system records.

- Feed recurring AI errors, knowledge gaps and process friction into product, documentation and control improvement.

- Human accountability: AI is a copilot, not the accountable decision-maker.

- The role holder remains responsible for judgement, quality, privacy, security and appropriate escalation.

- Credit, fraud blocking, legal/regulatory, financial advice, safety-critical, clinical, employment and other high-impact decisions must follow delegated authority and required human review.

- Success Measures:
- Marketing-sourced pipeline or transactions increase

- Content cycle time improves with low rework

- Product claims remain accurate and approved

- Campaign decisions are evidence-led and measurable

📌 AI-Enabled Marketing Executive / Manager (Chennai)
🏢 Santriya Technologies
📍 Chennai