SPECIFICATION: Experienced Media Buyer

1. Experience Requirements

2–6+ years of hands-on performance marketing experience in D2C eCommerce.

Must have scaled ad spends from ₹10–20 lakhs/month ₹1 crore+/month profitably.

Proven track record in scaling at least one D2C brand in India from early stage to INR 5–20 crore/mo revenue levels.

Experience managing Meta (Facebook + Instagram) & Google Ads end-to-end.

Bonus: Experience in Snapchat, TikTok (international), YouTube, Amazon Ads, Taboola, DV360.

2. Technical Skill Requirements

Meta Ads

Deep knowledge of account structure, PGM, ABO vs CBO, scaling frameworks.

Mastery in:

- Broad + Advantage+ audiences
- Lookalikes + first-party data
- Creative testing structures
- Daily stop loss rules & risk control
- Retargeting funnels (DPA, ATC, VC custom flows)
- Ability to run multiple ad accounts & manage bans.

Google Ads

- Expert in:
- Performance Max
- Search + Brand + Competitor campaigns
- YouTube acquisition
- Shopping campaigns
- Solid understanding of data-layer, conversions, feed optimization.

Attribution & Analytics

- Proficiency in GA4, Post Purchase Surveys, Triple Whale, AppsFlyer or AnyTrack.
- Ability to read:
- MER
- Blended CPAs
- CAC & LTV interaction
- ROAS vs Contribution Margin
- Understands how to scale while protecting profitability.





Creative Strategy

- Can brief the creative team with:
- Angles
- Hooks
- Winning ad formats
- Competitor analysis
- Knows what type of creatives work for:
- Prospecting
- Retargeting
- Scaling to cold markets
- Can identify fatigued ads quickly.

CRO & Funnel Understanding

- Understands landing page psychology.
- Can audit:
- PDPs
- Checkout flow
- Offer structure
- Works with tech to improve CVR.

Data & Tools

Should be comfortable with:

- Shopify analytics
- Excel/Google Sheets
- Meta Ads Manager
- Google Ads Manager
- Google Tag Manager
- Pixel setup, conversion APIs
- Klaviyo, SMS, push notifications (basic)

3. Strategic Skills

- Ability to take revenue targets and translate them into:
- Daily spend
- CAC targets
- Expected ROAS
- Weekly scaling plan
- Deep understanding of:
- Scaling philosophies
- Risk management
- Budget pacing
- Inventory & marketing sync
- Seasonality planning
- Can design and run Black Friday, Diwali, EOSS, weekend scaling.

4. Behavioural Skills

- KPI-driven, not vanity metrics driven.
- Ownership mindset — behaves like a founder.
- Works calmly under pressure during scaling weeks.
- Transparent & proactive communicator.
- Must be data-first, not “opinion-first”.

📌 Digital Marketing Specialist (India)
🏢 IDEACLAN PRIVATE
📍 India