Job Overview

Fastinfo Pvt. Ltd. is looking for a results-oriented PPC Specialist / Performance Marketing Executive with hands-on experience in Google Ads and Meta Ads. The ideal candidate should have a strong understanding of paid advertising, campaign optimization, lead generation, and ROI-driven marketing strategies.

Key Responsibilities

Plan, execute, and optimize PPC campaigns across Google Ads and Meta Ads (Facebook & Instagram).

Monitor and improve campaign performance metrics such as CTR, CPC, CPA, ROAS, and conversions.

Conduct keyword research, competitor analysis, and bid strategy optimization.

Scale high-performing campaigns while maintaining cost efficiency.

Track, analyze, and report campaign performance using Google Analytics and other reporting tools.

Implement audience targeting, retargeting, and conversion tracking strategies.





Collaborate with the marketing team to improve ad creatives and campaign effectiveness.

Required Skills & Qualifications

Minimum 1 year of hands-on experience in PPC or paid advertising.

Strong expertise in Google Ads (Search, Display, and Performance campaigns).

Experience managing Meta Ads (Facebook & Instagram).

Understanding of campaign structures, marketing funnels, and audience segmentation.

Familiarity with Google Analytics, Google Tag Manager, conversion tracking, and Meta Pixel setup.

Robust analytical and problem-solving skills with a data-driven approach.

Focus on lead generation, performance optimization, and ROI improvement.

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Performance Marketer (Bidhannagar)
🏢 Fastinfo Legal Services
📍 Bidhannagar