Digital Marketing Head – Job Profile (Automobile Industry)Position

Digital Marketing Head

Department

Marketing

Reporting To

CEO / Director / Group Marketing Head

Job Summary

The Digital Marketing Head is responsible for developing and executing the digital marketing strategy for the dealership/group to increase brand visibility, generate quality leads, improve customer engagement, and support sales and after-sales business objectives across all digital platforms.

Key ResponsibilitiesStrategic Planning

- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Manage digital marketing budgets and optimize ROI across campaigns.
- Plan annual, quarterly, and monthly digital marketing calendars.

Lead Generation & Performance Marketing

- Drive lead generation for vehicle sales, service, body shop, accessories, and finance products.
- Manage Google Ads, Meta (Facebook & Instagram) Ads, YouTube campaigns, and other paid media platforms.
- Monitor cost per lead (CPL), conversion rates, and campaign performance.

Website & SEO Management

- Oversee dealership websites and landing pages.
- Improve website traffic through SEO strategies.
- Ensure websites are updated with current offers, inventory, and service campaigns.

Social Media Management

- Develop and execute social media strategies across Facebook, Instagram, LinkedIn, YouTube, and other platforms.
- Create engaging content including videos, reels, customer testimonials, and promotional campaigns.
- Monitor online reputation and customer engagement.

CRM & Customer Engagement

- Work closely with Sales and CRM teams to improve lead conversion.
- Implement email marketing, WhatsApp marketing, and customer retention campaigns.
- Analyze customer journeys and improve digital touchpoints.





Analytics & Reporting

- Track and analyze digital marketing KPIs.
- Prepare monthly MIS and performance reports for management.
- Recommend improvements based on campaign insights and market trends.

Team Management

- Lead and mentor the digital marketing team and agency partners.
- Coordinate with OEM marketing teams, creative agencies, and vendors.
- Ensure timely execution of campaigns and brand compliance.

Required Qualifications

- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, or related field.
- MBA in Marketing preferred.
- Certifications in Google Ads, Google Analytics, Meta Ads, or Digital Marketing preferred.

Experience

- 8–12 years of marketing experience with at least 4–5 years in digital marketing leadership.
- Experience in the automobile dealership industry preferred.
- Robust knowledge of lead generation, CRM, performance marketing, SEO, SEM, and social media marketing.

Key Skills

- Digital Marketing Strategy
- Performance Marketing
- Google Ads & Analytics
- Meta Advertising
- SEO & SEM
- Social Media Management
- Lead Management & CRM
- Content Marketing
- Budget Management
- Data Analysis & Reporting
- Team Leadership
- Communication & Stakeholder Management

KPIs

- Number of qualified leads generated
- Cost per lead (CPL)
- Lead-to-sale conversion ratio
- Website traffic growth
- Social media engagement and reach
- ROI on digital campaigns
- Customer retention and engagement rates
- Brand visibility and online reputation management

Location: Mumbai
Industry: Automobile Dealership
Experience Required: 4+ Years in Digital Marketing, preferably in Automobile Industry.

Pay: ₹70,000.00 - ₹85,000.00 per month

Benefits:

- Cell phone reimbursement
- Paid sick time

Work Location: In person

📌 Digital Marketing Head (India)
🏢 Mody Group
📍 India