Marketing Manager

About the Role

We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives across multiple channels. The ideal candidate will have a proven track record in both Above-The-Line (ATL) and Below-The-Line (BTL) marketing campaigns, combined with expertise in digital marketing and experience in the NBFC or Housing Finance sector. This role offers an excellent opportunity to drive brand growth and market penetration in a competitive financial services landscape.

Key Roles & Responsibilities

- Develop and execute comprehensive marketing strategies across ATL (traditional media - TV, radio, print, outdoor) and BTL (activation, events, sampling, direct marketing) channels
- Design, plan, and implement digital marketing campaigns including SEO, SEM, social media marketing, email marketing, and content marketing to maximize online presence and engagement
- Manage brand positioning and messaging to ensure consistency across all marketing touchpoints and customer journey stages
- Create and manage annual marketing budgets, allocate resources efficiently, and optimize spending across different marketing channels to achieve ROI targets
- Lead campaign planning and execution including concept development, creative ideation, media selection, and performance tracking
- Conduct market research and competitive analysis to identify market trends, customer preferences, and growth opportunities in the NBFC/Housing sector
- Collaborate with external agencies (creative, media, digital) and vendor management for campaign execution and optimization
- Manage and monitor marketing KPIs, prepare regular reports on campaign performance, and provide actionable insights for strategy refinement
- Oversee product launches, promotional campaigns, and seasonal marketing initiatives to drive sales and customer acquisition
- Develop and manage customer retention programs, loyalty schemes, and customer engagement strategies




- Work cross-functionally with Sales, Product, Operations, and Customer Service teams to ensure alignment on marketing initiatives
- Utilize marketing analytics tools and dashboards to track campaign performance, customer behavior, and market metrics

Required Experience & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or related field; MBA in Marketing is a plus
- 8-10 years of proven marketing experience in NBFC, Housing Finance, Banking, or Financial Services sector
- Strong expertise in ATL (Above-The-Line) marketing campaigns including media planning, TV, radio, print, and outdoor advertising
- Solid understanding and hands-on experience in BTL (Below-The-Line) activities including activations, events, sponsorships, and ground marketing
- Demonstrated expertise in digital marketing channels: SEO, SEM, Social Media Marketing, Email Marketing, Google Analytics, and Marketing Automation
- Experience in campaign management from conception to execution including budget management and ROI optimization
- Proficiency with marketing analytics, CRM platforms, and marketing dashboards
- Solid analytical and data-driven decision-making skills
- Excellent communication and presentation skills
- Strong leadership and team management abilities
- Creative thinking with ability to develop innovative marketing solutions

Areas of Strong Expertise Required

- Expertise in planning and executing integrated marketing campaigns combining ATL and BTL strategies for maximum market penetration




- Deep expertise in digital marketing stack including performance marketing, social media strategy, SEO, SEM, and content marketing
- Strong command over NBFC/Housing Finance product knowledge and customer acquisition strategies specific to the financial services sector
- Expert-level proficiency in media planning, buying, and vendor negotiation for traditional and digital channels
- Advanced data analytics and marketing intelligence skills with hands-on experience in Google Analytics, marketing dashboards, and CRM platforms
- Expertise in consumer behavior analysis, market segmentation, and developing targeted value propositions
- Demonstrated ability to manage large marketing budgets, track ROI, and implement cost-effective marketing solutions

Desired Skills & Attributes

- Experience with marketing automation tools and CRM systems
- Knowledge of consumer behavior and market segmentation
- Experience in managing digital paid media (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
- Familiarity with SEO/SEM best practices and tools
- Understanding of compliance requirements in financial services marketing
- Strong project management and multitasking abilities

What We Offer

- Competitive salary package of 15-20 LPA based on experience and qualifications
- Performance-based incentives and bonuses
- Opportunity to lead strategic marketing initiatives in a growth-focused organization
- Exposure to multi-channel marketing across ATL and BTL domains
- Professional development and training opportunities
- Comprehensive benefits package including health insurance and leave policy

Application & Selection Process

Interested candidates are requested to submit a detailed resume highlighting relevant experience in ATL, BTL, and digital marketing, along with a cover letter explaining why they are the right fit for this position in the NBFC/Housing sector.

📌 Marketing Manager (India)
🏢 Ghrig People Solutions
📍 India