Role description
Key Responsibilities
- Design, implement, and maintain Adobe Analytics tracking across web and mobile platforms.
- Configure and manage Adobe Launch/DTM for tag management.
- Collaborate with product, marketing, and engineering teams to define tracking requirements.
- Develop custom JavaScript code for advanced tracking needs.
- Validate and troubleshoot analytics implementations to ensure data accuracy.
- Create dashboards and reports to provide actionable insights.
- Support integrations with other Adobe Experience Cloud products (Target, Audience Manager, Campaign).
- Stay updated on Adobe Analytics best practices and industry trends.
Required Skills & Qualifications
- Solid hands-on experience with Adobe Analytics (implementation and reporting).
- Proficiency in Adobe Launch/DTM for tag management.
- Solid knowledge of JavaScript, HTML, CSS for custom tracking solutions.
- Experience with debugging tools (e.g., Adobe Debugger, Charles Proxy, browser dev tools).
- Understanding of web technologies, cookies, and data layers.
- Familiarity with Adobe Experience Cloud ecosystem.
- Excellent problem-solving and communication skills.
- Bachelor’s degree in Computer Science, Information Technology, or related field.
Skills
adobe analytics,performance optimization,adobe launch,adobe experience cloud,adobe experience platform,agile,rest api,
About UST
UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.
📌 Lead II - Software Engineering - Adobe Analytics (India)
🏢 UST
📍 India