Professor Academy, a leading competitive exam coaching institute established in 2016, is expanding its marketing team. We are looking for a dynamic and results-driven Digital Marketing Manager in Madurai who is passionate about driving online growth, generating quality leads, enhancing brand visibility, and executing data-driven digital marketing strategies.

If you have solid expertise in SEO, SEM, Google Ads, Meta Ads, social media marketing, email marketing, content marketing, website analytics, and AI-powered marketing tools, along with the ability to lead digital campaigns, manage marketing budgets, analyze campaign performance, and collaborate with cross-functional teams, this is an excellent opportunity to grow with one of South India's fastest-expanding education brands.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies.
- Manage SEO, SEM, PPC, email marketing, social media, and content marketing campaigns.
- Plan, create, and optimize paid advertising campaigns on platforms such as Google Ads and Meta Ads.
- Monitor website performance using analytics tools and improve user experience and conversion rates.
- Create and manage marketing content, including blogs, newsletters, and social media posts.




- Analyze campaign performance and prepare regular reports with actionable insights.
- Manage marketing budgets and ensure cost-effective campaign execution.
- Coordinate with designers, content creators, and sales teams to align marketing initiatives.
- Stay updated with industry trends, digital marketing tools, and best practices.
- Build and maintain the company's online presence and reputation.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–5+ years of experience in digital marketing.
- Strong knowledge of SEO, SEM, Google Analytics, Google Ads, social media marketing, and email marketing.
- Experience with content management systems (CMS) and marketing automation tools.
- Excellent analytical, communication, and project management skills.
- Ability to manage multiple campaigns and meet deadlines.

Pay: ₹35,000.00 - ₹70,000.00 per month

Benefits:

- Food provided
- Health insurance
- Paid time off
- Provident Fund

Ability to commute/relocate:

- Madurai, Tamil Nadu: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Experience:

- Digital Marketing Manager: 5 years (Required)

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Professor Academy - Edutech
📍 India