Job Description : Key Account Manager (KAM) - SDA (small domestic home

Appliances)

Location: Gurugram

Accounts Handled: NKAM – Reliance Digital, Croma, Vijay Sales

Department: Sales / Modern Trade / Key Accounts

Reporting To: Lead – Up-to-date Trade

Role Summary

The Key Account Manager (KAM) will be responsible for managing and growing business

with National Key Accounts including Reliance Digital, Croma, and Vijay Sales. The

role focuses on driving sales growth, strengthening relationships with key stakeholders,

ensuring product visibility, executing promotional activities, and achieving revenue and

profitability targets across assigned accounts.

Key Responsibilities

1. Account Management

- Manage end-to-end relationships with Reliance Digital, Croma, and Vijay Sales

corporate and regional teams.

- Develop and execute annual business plans for each key account.

- Drive revenue growth and ensure achievement of monthly, quarterly, and annual

sales targets.

- Monitor sell-in and sell-out performance across stores.

2. Business Development & Sales Growth

- Identify growth opportunities within existing accounts.

- Negotiate commercial terms, pricing, and promotional activities.

- Launch new products across accounts with effective placement strategies.

- Ensure optimal product assortment and availability across locations.

3. Trade Marketing & Promotions

- Plan and execute promotional campaigns, store activations, and seasonal offers.• Coordinate with marketing teams to implement brand visibility initiatives.

- Monitor ROI on promotions and ensure effective utilization of trade budgets.

4. Inventory & Supply Chain Coordination

- Ensure smooth order processing and timely replenishment.

- Monitor stock levels, ageing inventory, and slow-moving SKUs.

- Coordinate with supply chain teams to prevent stock-outs and excess inventory.

5. Relationship Management

- Build strong working relationships with buyers, category managers, and store

teams.

- Conduct regular business reviews with key account stakeholders.





- Resolve operational and commercial issues promptly.

6. Performance Tracking & Reporting

- Track daily/weekly/monthly sales performance.

- Prepare MIS reports, forecasts, and demand planning data.

- Analyze market trends, competition, and account performance metrics.

Key Performance Indicators (KPIs)

- Sales target achievement (% growth YoY)

- Account revenue and profitability

- Product availability and visibility

- New product launch success rate

- Promotion ROI

- Market share growth within key accountsRequired Qualifications

- Bachelor’s degree in Business Administration, Marketing, or related field

- MBA (preferred but not mandatory)

Experience Required

- 5–10 years of experience in Key Account Management / Modern Trade Sales

- Prior experience handling Reliance Digital, Croma, or Vijay Sales is highly

preferred

- Experience in SDA (small domestic home Appliances), Modern Trade Retail

Sales

Key Skills Required

Functional Skills

- Key Account Management

- Negotiation & Commercial Planning

- Sales Forecasting

- Retail Execution

- Trade Marketing

- Inventory Management

- Data Analysis & Reporting

Behavioral Skills

- Robust relationship-building ability

- Excellent communication and presentation skills

- Problem-solving mindset

- High ownership and accountability

- Ability to work under pressure and meet deadlines

Stakeholders Managed

- Internal Teams: Sales, Supply Chain, Finance, Marketing• External Teams: Category Buyers, Regional Managers, Store Teams at Reliance

Digital, Croma, and Vijay Sales

Travel Requirements

- Frequent travel and occasional travel to other regions for account reviews and

store visits.

Preferred Industry Background

- SDA (small domestic home Appliances)

- Salary Bracket 10-14 Lacs (60k-90k Inhand Monthly)

- Person Who has already worked previously as KAM

- Have worked with global brands like KitchenAid and Breville as well as strong

local and international players such as Wonderchef, Morphy Richards, Philips

and AGARO) etc.

Pay: ₹1,000,000.00 - ₹1,400,000.00 per year

Work Location: In person

📌 Key Account Manager (Delhi)
🏢 KG Technologies India
📍 Delhi