Experience:

* 5–10 years of experience in FMCG marketing (preferably Ice Cream, Dairy, Beverages, or Food products).

* Experience in launching and building brands in recent markets will be preferred.

* Candidates having strong market knowledge of Koshi Region, North Bihar, and North Bengal will have an added advantage.

Key Responsibilities:

* Develop and execute marketing strategies to establish the brand in Bihar and surrounding markets.

* Plan ATL, BTL, and digital marketing campaigns.

* Design dealer, distributor, retailer, and consumer promotion programs.

* Build strong brand visibility through activation, merchandising, and local events.

* Coordinate with the Sales team to increase product availability and market penetration.

* Manage branding materials, POSM, hoardings, and in-shop visibility.

* Conduct market research, competitor analysis, and consumer insights.

* Manage the annual marketing budget and evaluate campaign effectiveness.

* Build relationships with advertising agencies,



media partners, and event organizers.

Required Skills:

* Strong understanding of FMCG marketing and brand building.

* Excellent communication, leadership, and analytical skills.

* Experience in planning product launches and promotional campaigns.

* Proficiency in MS Office and digital marketing tools.

* Willingness to travel extensively across Bihar and nearby markets.

Qualification:

* MBA in Marketing / PGDM or Graduate with relevant FMCG marketing experience.

Preferred Candidate:

* Experience in reputed FMCG companies.

* Strong network in Bihar, Koshi Region, and North Bengal.

* Result-oriented with the ability to build a brand from the ground up.

Compensation: Best in the industry, based on experience and capability.

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Marketing Head (India)
🏢 Raj Frozen & Beverage India
📍 India