Role and Responsibilities:
Preparing product concepts in line with MSIL Plan & Competition Approach

Analyse competition strategy in that specific segments and plan the change content for MC/FMC

Customer Analysis & Target Customer Understanding

Model, Segment & Customer in depth understanding / Customer cluster analysis

Product attribute proposal as per target cluster requirements.

Initial Hypothesis Preparation & Explanation to Management

Market Research related experience & research data analysis

Final concept preparation & Sr Management presentation

Tracking other OEM’s short- & long-term model strategy to prepare benchmarking report.

Variant Planning - Feature, Powertrain & Spec related budling proposals during model planning.





Feature level value set creation & management (perceived value calculation basis market research

Competencies:
Technical:
Understanding of Macro-economic factors and Impact on Passenger Car market.

Model development process / Timelines.

Proficiency in using Project management tools and methodologies.

Ability to evaluate product features in terms of cost, performance and customer value.

Expertise in MS office [PowerPoint, Word, Excel] Tools

Business portfolio & financial analysis of OEMs

Behavioural:
Excellent presentation & communication skills

Self-driven, eager to learn and result-oriented.

📌 Model and Regulation Planning (India)
🏢 Maruti Suzuki India
📍 India