- Understand client business, not just their Instagram
- Take raw inputs and convert them into clear marketing directions
- Lead monthly and weekly campaign planning
- Present ideas and strategies to clients confidently
2. Campaign Ideation & Execution
- Brainstorm campaigns, hooks, and content angles
- Build campaign flows across social + ads + WhatsApp + Zomato (if relevant)
- Think in terms of conversions, not likes
3. Briefing & Team Coordination
- Convert ideas into sharp briefs for designers and video editors
- Ensure output quality matches the strategy
- Work closely with performance team for alignment
4. Content & Shoot Involvement
- Script reels, ads, and storytelling content
- Plan and assist in shoots when required
- Guide creators and team on what to capture and why
5. AI-First Working
- Use AI tools to speed up ideation, scripting, research, and execution
- Build workflows using AI,
not shortcuts
- Maintain quality while scaling output
What We’re Looking For
- 1–3 years experience in marketing / content / agency side
- Strong understanding of content + performance together
- Can think in campaigns, not just posts
- Good communication. Clear, structured, no fluff
- Has used AI tools like ChatGPT, Midjourney, etc in real work
- Comfortable working in a fast-moving, slightly chaotic setup
What Success Looks Like
- Campaigns that actually drive sales or leads
- Better briefs = better creatives = better results
- Clients trust you and don’t micromanage
- Team moves faster because of you