Must Have Skills

- Hands-on experience with Google Ads
- Search Ads
- Display Ads
- Performance Max
- Shopping Ads
- YouTube Ads
- Hands-on experience with Meta Ads
- Facebook Ads
- Instagram Ads
- Lead Generation Campaigns
- E-commerce Campaigns
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking Setup
- Pixel & Event Tracking
- Audience Creation & Remarketing
- Landing Page Optimization
- A/B Testing
- Campaign Budget Management
- KPI Monitoring (ROAS, CPA, CPL, CAC, CTR)

Positive to Have

- Amazon Ads
- TikTok Ads
- LinkedIn Ads
- Shopify Marketing
- Ecommerce Marketing Experience
- SEO Fundamentals
- Marketing Automation Tools (HubSpot, Zoho, etc.)

Key Responsibilities

- Plan, launch and optimize Google Ads and Meta Ads campaigns.
- Manage lead generation and ecommerce advertising campaigns.




- Set up and maintain GA4, GTM, Pixels, and conversion tracking.
- Analyze campaign performance and improve ROAS.
- Conduct keyword research, audience research, and competitor analysis.
- Perform A/B testing of creatives, audiences, and landing pages.
- Prepare weekly and monthly performance reports.
- Coordinate with design and development teams for landing pages and creatives.
- Scale successful campaigns while maintaining target CPA and ROAS.

Pay: ₹20,251.34 - ₹40,000.00 per month

Benefits:

- Health insurance
- Leave encashment
- Provident Fund

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 Webkul Software
📍 India