Job Description

- Develop and execute the company's overall brand strategy to ensure a consistent, impactful, and recognizable brand identity across all branches, marketing channels, and customer touchpoints.
- Lead the Creative, Graphic Design, Photography, Videography, and Content teams, with final approval authority for all creative assets before publication.
- Plan and execute branding for marketing campaigns, office branding, branch launches, corporate events, exhibitions, seminars, webinars, podcasts, and promotional materials.
- Maintain and enforce brand guidelines, ensuring consistency in visual identity, messaging, design standards, and customer experience across all platforms.
- Collaborate with the Website, SEO, Digital Marketing, Sales, Marketing, and Operations teams to enhance brand visibility, customer engagement, and lead generation.
- Manage end-to-end creative projects, ensuring timely delivery, exceptional quality, and alignment with business goals and campaign objectives.
- Oversee all design, photography, videography, multimedia production, and content development activities to maintain high creative standards.
- Conduct market research, competitor analysis, customer insight studies, and adopt emerging branding trends and AI-powered creative tools to strengthen market positioning.
- Manage branding agencies, creative vendors, printers,



production partners, freelancers, and external stakeholders while ensuring quality, cost efficiency, and timely execution.
- Plan, monitor, and optimize branding budgets, vendor contracts, and creative resources to maximize return on investment.
- Monitor campaign performance, website branding, social media branding, and overall creative effectiveness using analytics and recommend continuous improvements.
- Mentor, train, and evaluate the creative team through regular performance reviews, coaching, and innovation initiatives to enhance productivity and creativity.
- Ensure effective cross-functional coordination with leadership and business units to support strategic branding, product launches, and business growth initiatives.
- Drive continuous innovation by implementing creative best practices, up-to-date branding techniques, automation, and AI-enabled design solutions to improve efficiency and brand impact.

Key Performance Indicators (KPIs):

- Brand consistency across all channels.
- Timely delivery of creative projects.
- Campaign execution within deadlines.
- Brand engagement and visibility.
- Creative quality standards.
- Budget adherence.
- Website and social media branding compliance.
- Team productivity and project completion rate.

📌 BRAND AND CREATIVE MANAGER (India)
🏢 IRISH EXPERT
📍 India