Relevant Experience: 4+ years

Product Profile: www.hytix.com

Responsibilities

- Develop and execute branding initiatives to strengthen company and product visibility across digital and offline channels.
- Create innovative ideas for brand awareness campaigns, social media engagement, product promotions, and business growth activities.
- Plan and manage lead generation campaigns through social media, email marketing, paid ads, LinkedIn outreach, landing pages, webinars, and events.
- Manage social media platforms by planning content calendars, campaign themes, creative posts, engagement activities, and performance tracking.
- Coordinate with design and content teams to create impactful creatives, campaign communication, videos, brochures, and marketing collaterals.
- Identify target audiences and develop campaign ideas for domestic and international markets.
- Support brand positioning, messaging, storytelling, and marketing communication for IT services, software products, and technology solutions.
- Research competitors, industry trends, customer preferences, and market opportunities to generate fresh marketing ideas.
- Work closely with sales and business development teams to improve lead quality, campaign alignment, and conversion opportunities.
- Track campaign performance, lead generation metrics, engagement rates, and brand awareness outcomes.




- Suggest creative marketing ideas for events, expos, webinars, partnerships, referral campaigns, and digital promotions.
- Maintain brand consistency across all online and offline communication channels.

Requirements

- 4+ years of relevant experience in brand marketing, lead generation, social media marketing, or marketing strategy, preferably in the IT, software, SaaS, or technology industry.
- Experience working with international markets or global B2B audiences will be preferred.
- Robust understanding of branding, brand awareness campaigns, social media management, and lead generation strategies.
- Hands-on knowledge of LinkedIn, Meta platforms, Google Ads, email campaigns, CRM tools, analytics tools, and marketing automation platforms.
- Ability to create fresh, practical, and business-focused marketing ideas.
- Good understanding of customer targeting, campaign planning, audience engagement, and sales funnel support.
- Creative mindset with strong communication, coordination, and presentation skills.
- Ability to work with cross-functional teams including sales, design, content, product, and leadership.
- Analytical ability to review campaign results and recommend improvements.
- AI-enthused and adaptive to new marketing technologies, tools, and trends.

📌 Brand Marketing & Lead Generation Specialist (India)
🏢 isummation technologies
📍 India