Job ID - 1096

Job Description

We are looking for a results-driven Performance Marketing Executive to plan, execute, and optimise paid campaigns across Google, Meta, LinkedIn, and other relevant platforms.

The role will also manage email and WhatsApp campaigns, landing pages, lead nurturing, tracking, reporting, and marketing automation to generate qualified leads and improve return on marketing investment.

Key Responsibilities

Paid Advertising

- Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn Campaign Manager, and other platforms.
- Execute search, display, video, lead-generation, remarketing, and retargeting campaigns.
- Conduct keyword, audience, competitor, and campaign-performance analysis.
- Build campaigns based on industry, geography, company size, job role, and buyer stage.
- Manage budgets, bids, placements, audiences, and creative performance.
- Optimise campaigns for lead quality, cost per lead, conversion rate, and return on advertising spend.

Email and WhatsApp Marketing

- Plan email campaigns for lead generation, events, webinars, newsletters, follow-ups, and lead nurturing.
- Segment databases by industry, geography, engagement, customer profile, and funnel stage.
- Create automated workflows and conduct A/B testing on subject lines, content, audiences, and calls to action.
- Manage WhatsApp campaigns using approved business platforms.
- Coordinate message templates, segmentation, personalisation, follow-ups, and consent management.
- Track delivery, engagement, responses, opt-outs, leads, and conversions.

Campaigns, Landing Pages and Tracking

- Develop campaign plans for NetSuite, ERP, AI, integration, e-commerce, manufacturing, retail, and other focus areas.
- Coordinate with content, design, video, sales,



and web teams.
- Support campaigns for webinars, events, roundtables, whitepapers, demonstrations, and success stories.
- Create and optimise landing pages, forms, calls to action, and follow-up journeys.
- Set up and validate UTM parameters, conversion events, Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.
- Track leads from campaign source to qualification and sales follow-up.

Analytics and Reporting

- Monitor campaigns using advertising platforms, Google Analytics 4, CRM data, and dashboards.
- Prepare reports on spend, reach, clicks, leads, qualified leads, conversions, and pipeline.
- Analyse performance by campaign, audience, platform, geography, creative, and landing page.
- Track cost per lead, acquisition cost, conversion rate, and return on advertising spend.
- Use sales feedback to improve targeting and lead quality.

Skills and Qualifications

- 2–3 years of experience in performance marketing or paid advertising.
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Campaign Manager.
- Experience in B2B lead generation, email marketing, WhatsApp marketing, and automation.
- Knowledge of Google Analytics 4, Google Tag Manager, UTM tracking, pixels, and conversion tracking.
- Robust understanding of campaign funnels, audience segmentation, retargeting, and lead nurturing.
- Strong analytical, reporting, budgeting, and communication skills.
- Experience in B2B technology, SaaS, ERP, or IT services is preferred.

Preferred Certifications

Google Ads, Google Analytics, Meta, LinkedIn Marketing Labs, HubSpot Email Marketing, or related certifications.

Job ID

1096

Job Type

Full-time

Experience

2 - 5 Years

Location

Kottat

Department

Content & Media Management

📌 Performance Marketing Executive (India)
🏢 Jobin & Jismi
📍 India