Job Description – Digital Marketing Executive

Company: Digi Epitome Technology
Industry: Digital Marketing & IT Services
Position: Digital Marketing Executive
Location: Gomti Nagar, Lucknow
Job Type: Full-Time (Work from Office)
Experience: Minimum 2 Years
Salary: ₹15,000 – ₹18,000 per month (Based on Interview Performance)

Job Summary

Digi Epitome Technology is looking for a highly motivated, result-oriented, and analytical Digital Marketing Executive with a minimum of 2 years of professional experience in planning, executing, and optimizing digital marketing campaigns.

The ideal candidate should have hands-on experience in SEO, Google Ads, Meta Ads, Social Media Marketing, Performance Marketing, Content Marketing, Website Management, Lead Generation, Analytics, and AI-powered marketing tools. The candidate must have successfully managed live client projects and should be capable of delivering measurable business growth through strategic digital marketing initiatives.

A portfolio or case studies of previous digital marketing campaigns, SEO projects, or advertising results will be mandatory during the interview.

Key ResponsibilitiesSearch Engine Optimization (SEO)

- Perform On-Page, Off-Page, and Technical SEO.
- Conduct keyword research using SEO tools.
- Optimize website content, landing pages, and blogs.
- Improve website rankings on Google and other search engines.
- Build high-quality backlinks using ethical SEO techniques.
- Monitor website performance through Google Search Console and Google Analytics.
- Perform competitor analysis and SEO audits.
- Optimize Core Web Vitals and website performance.

Performance Marketing (Google & Meta Ads)

- Plan, create, and optimize Google Ads campaigns.
- Manage Meta Ads (Facebook & Instagram Ads) for lead generation and brand awareness.
- Execute Search, Display, Shopping, Video, and Remarketing campaigns.
- Perform A/B testing to improve campaign performance.
- Optimize advertising budgets to maximize ROI.
- Track conversions and generate quality leads.

Social Media Marketing

- Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Create monthly content calendars.
- Plan and execute social media campaigns.
- Increase organic engagement, reach, and followers.
- Coordinate with graphic designers and video editors for content creation.

Content Marketing

- Plan SEO-friendly content strategies.




- Write website content, blogs, ad copy, social media captions, and promotional content.
- Coordinate with content writers for quality content creation.
- Optimize content for search engines and user engagement.

Website Management

- Update website content using WordPress.
- Coordinate with the Web Development team for website improvements.
- Monitor website speed, usability, and performance.
- Ensure SEO-friendly website structure.

Lead Generation

- Generate quality leads through:
- Google Ads
- Meta Ads
- Organic SEO
- Social Media Marketing
- Email Marketing
- Landing Pages
- Improve lead quality and conversion rates.

Email Marketing

- Plan and execute email marketing campaigns.
- Design email templates and newsletters.
- Track email performance metrics.
- Improve open rates and click-through rates.

Analytics & Reporting

- Monitor KPIs including:
- Website Traffic
- Organic Rankings
- Leads Generated
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Prepare weekly and monthly performance reports.
- Analyze campaign performance and recommend improvements.

Client Coordination

- Understand client business objectives and marketing goals.
- Conduct campaign review meetings with clients.
- Share regular performance reports and campaign updates.
- Provide strategic digital marketing recommendations.
- Ensure timely execution of client deliverables.

Collaboration

Work closely with:

- SEO Team
- Social Media Team
- Graphic Designers
- Video Editors
- Website Developers
- Content Writers
- Business Development Team

Coordinate effectively to deliver high-quality digital marketing campaigns.

Required Technical Skills

The candidate should have practical knowledge of:

Digital Marketing

- Search Engine Optimization (SEO)
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Local SEO
- Google Ads
- Meta Ads (Facebook & Instagram)
- Performance Marketing
- Social Media Marketing
- Content Marketing
- Email Marketing
- Lead Generation
- Conversion Rate Optimization (CRO)




- Google Business Profile Optimization

Website & CMS

- WordPress
- Basic HTML & CSS
- Landing Page Optimization
- Website Performance Optimization

Analytics & Tools

- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Google Keyword Planner
- Meta Business Suite
- Meta Ads Manager
- SEMrush
- Ahrefs
- Ubersuggest
- Screaming Frog SEO Spider
- Canva
- ChatGPT
- Google Gemini
- Microsoft Office (Excel, Word & PowerPoint)
- Google Workspace

Required Soft Skills

- Excellent communication and presentation skills.
- Strong analytical and problem-solving abilities.
- Creative thinking and campaign planning skills.
- Strong client handling and relationship management.
- Good time management and multitasking abilities.
- Team collaboration and leadership skills.
- Ability to meet deadlines and marketing targets.

Eligibility

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Mass Communication, BCA, BBA, or a related field.
- Minimum 2 years of professional experience in Digital Marketing.
- Hands-on experience in SEO, Google Ads, Meta Ads, Social Media Marketing, and Performance Marketing.
- Experience in managing multiple client projects.
- Knowledge of WordPress and website optimization.
- Portfolio, campaign reports, or case studies demonstrating previous work (Mandatory).
- Google Ads, Google Analytics, HubSpot, or Meta certifications will be an added advantage.
- Immediate joiners will be preferred.

Salary & Benefits

- Salary: ₹15,000 – ₹18,000 per month (Based on Interview Performance).
- Performance-based incentives.
- Opportunity to manage multiple live client projects.
- Hands-on exposure to AI-powered marketing tools and modern digital marketing technologies.
- Career growth and continuous learning opportunities.
- Agile, collaborative, and innovation-driven work environment.

Contact Number: +91-XXXXXXXXXX

Join Digi Epitome Technology

Become a part of Digi Epitome Technology and help businesses grow through innovative digital marketing strategies, performance-driven campaigns, and data-backed decision-making. If you are passionate about SEO, paid advertising, lead generation, analytics, and delivering measurable business results, we'd love to have you on our team.

Work Location: In Person

Pay: ₹15,000.00 - ₹18,000.00 per month

Work Location: In person

📌 Jr. Digital Marketing Executive (India)
🏢 Digi Epitome Technology
📍 India