Responsibilities:

Paid Advertising & Campaign Management Plan, execute, and optimize paid campaigns across platforms (Google Ads, Meta, LinkedIn, etc.) to maximize ROAS and efficiency.

Performance Analysis & Optimization Track key metrics (CTR, CPC, CPA, ROAS), run A/B tests, and enhance attribution modeling for better conversions.

SEO & Landing Page Optimization Work with content & design teams to improve landing pages, ensure SEO synergy, and implement CRO strategies.

Audience Targeting & Segmentation Utilize data-driven targeting, retargeting, and personalized marketing to enhance customer acquisition.

Marketing Automation & Tools Leverage automation tools, optimize funnels via remarketing, and set up conversion tracking for performance insights.

Budgeting & ROI Management – Allocate ad budgets effectively, forecast spending, and reduce CAC while maintaining quality leads and revenue.

Competitor & Market Analysis – Conduct industry benchmarking, track trends, and identify new ad opportunities to stay ahead.

Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Perks:

- Food provided
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Performance Marketer (India)
🏢 Truefitt and Hill
📍 India