Company: APPWRK IT Solutions

Location: Mohali / Delhi

Work Mode: Work From Office

Experience: 9+ Years

About the Role

APPWRK IT Solutions is looking for a Marketing Head / Manager – GTM & Automation who can combine strategic thinking with hands-on execution. This role is focused on building and scaling Go-To-Market (GTM) strategies powered by automation, driving predictable demand, and contributing directly to revenue growth.

The ideal candidate understands modern B2B marketing, automation-led growth, and has experience in positioning IT services companies in competitive markets.

Key Responsibilities

GTM Strategy & Execution

- Design and execute end-to-end GTM strategies for services, solutions, and target industries
- Define ICPs, buyer personas, messaging, and channel strategy
- Identify new growth opportunities across geographies and verticals

Marketing Automation & Workflows

- Build and manage automation workflows using tools like n8n, Clay, Zapier, HubSpot, etc.
- Automate lead generation, enrichment, outreach, nurturing, and reporting
- Continuously optimize workflows for scale, efficiency, and conversion

Demand Generation

- Drive inbound and outbound demand generation campaigns
- Leverage LinkedIn, cold outreach, email automation, SEO, paid campaigns, and content
- Build predictable pipelines through experimentation and iteration

Revenue Alignment

- Work closely with Sales/BD teams to ensure marketing-to-revenue alignment
- Own funnel metrics: MQLs, SQLs, pipeline, CAC, ROI
- Improve lead quality and conversion rates across the funnel

Brand Positioning





- Position APPWRK IT Solutions as a strong player in the IT services ecosystem
- Craft compelling narratives, value propositions, and differentiation strategies

Content & Growth Experiments

- Lead content strategy (case studies, landing pages, outbound scripts, thought leadership)
- Run rapid growth experiments across channels and campaigns

Team & Stakeholder Management

- Collaborate with internal teams and external vendors
- Build and lead a performance-driven marketing function (if applicable)

Required Skills & Qualifications

- 6+ years of experience in B2B marketing / demand generation / growth marketing (preferably IT services or SaaS)
- Strong hands-on experience with GTM strategy and execution
- Proven expertise in marketing automation tools (n8n, Clay, Zapier, HubSpot, etc.)
- Experience building automated outbound and inbound funnels
- Strong understanding of lead generation, enrichment, and outreach systems
- Ability to connect marketing efforts directly to revenue outcomes
- Analytical mindset with experience in tracking and optimizing KPIs
- Excellent communication and strategic thinking skills

What We’re Looking For

- A builder mindset — someone who can create systems from scratch
- A tech-savvy marketer who understands automation deeply
- Someone who can merge GTM strategy with execution using tools
- A professional who thrives in a rapid-paced, experiment-driven environment

Why Join APPWRK IT Solutions

- Own and build the GTM & automation engine from the ground up
- High-impact role directly influencing revenue growth
- Opportunity to work on cutting-edge automation-led marketing systems

📌 Marketing Head / Manager – GTM & Automation (Delhi)
🏢 APPWRK IT SOLUTIONS Private
📍 Delhi