Key Responsibilities :-

- Plan and execute end-to-end SEO strategy for Ryan Creative Living and Kelin Fashion (D2C fashion, Shopify)
- Drive product page and keyword ranking improvements with measurable results
- Build and execute high-quality Build and execute high-quality backlink strategies (guest posting, outreach, PR links, directory submissions, niche edits)
- Handle off-page SEO: link building, influencer/blogger outreach, brand mentions, social signals
- Handle on-page SEO: meta titles/descriptions, headers, internal linking, content optimization, schema markup, image alt-text, URL structuring.
- Conduct keyword research and competitor analysis to identify ranking opportunities
- Perform technical SEO audits — site speed, crawlability, indexing, mobile-friendliness, Core Web Vitals.
- Optimize Shopify product/category pages for search visibility
- Track rankings, organic traffic, and conversions using tools like Google Search Console, GA4, Ahrefs/SEMrush/Moz
- Stay updated on Google algorithm changes and adjust strategy accordingly
- Collaborate with content, design, and paid media teams for aligned growth strategy
- Report on SEO performance with actionable insights on a regular basis.





Requirements:-

- Minimum 4 years of hands-on SEO experience (agency or in-house)
- Proven expertise in Proven expertise in on-page, off-page, and technical SEO
- Robust experience in Strong experience in backlinking and link-building strategies (white-hat only)
- Demonstrated success in Demonstrated success in ranking products/keywords on Google — must be able to show past results/portfolio
- Working knowledge of Shopify SEO (preferred, especially for Kelin Fashion)
- Proficiency in SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4
- Basic understanding of HTML/CSS for on-page fixes (preferred) Strong analytical mindset and ability to work with data.
- Good communication skills for outreach and reporting

Good to Have

- Experience with fashion/e-commerce D2C brands
- Knowledge of local SEO / Google Business Profile optimization
- Content SEO / copywriting understanding
- Experience coordinating with performance marketing teams.

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person

📌 SEO Specialist (India)
🏢 KELIN
📍 India