We're not looking for someone to check copy.
We're looking for someone to set the bar.
Someone who knows the difference between a campaign and a concept.
Between content and conviction.
Between this works and this wins.
If you've ever killed a safe idea in a room full of nodding heads, you'll fit right in.
The Role (Or What You'll Actually Own)
You won't just lead writers. You'll lead the thinking.
You'll take a brief that says increase engagement and turn it into a story people actually care about.
You'll:
- Turn strategy into narratives people remember
- Push writers beyond functional into fearless
- Build campaigns that balance brand and performance
- Lead pitches that don't just present ideas, they sell belief
- Manage multiple brands without letting the thinking go generic
- Protect the craft without losing sight of business impact
What This Is Not
It's not a senior copywriter plus approvals role.
It's not about playing secure to keep everyone comfortable.
It's about owning the creative spine of B2C brands.
What We're Looking For
You probably:
- Have solid years in creative/copy roles (B2C experience matters)
- Have built and led a team and make them better
- Have shaped pitch decks that actually won
- Care deeply about craft, but understand performance metrics
- Can simplify chaos into clarity