Job Information

Education

MBA; Any Degree

Job Type

Full time

Industry

Technology

Experience

2-5 Years

Role

Digital Marketing Executive

Essential Skill Set

Experience in B2B marketing, preferably in EdTech, SaaS, Technology, or Learning Solutions. Exposure to Account-Based Marketing (ABM) campaigns. Knowledge of Google Ads, LinkedIn Campaign Manager, and paid media execution. Experience in event marketi

City

Noida

State/Province

Uttar Pradesh

Country

India

Zip/Postal Code

201301

Job Description

- Plan and execute integrated marketing campaigns across digital channels to support brand awareness, lead generation, and business objectives.

- Coordinate and manage email marketing, LinkedIn campaigns, paid ads, webinars, and content marketing initiatives.

- Work closely with sales, lead generation, and business teams to support pipeline creation and account-based marketing (ABM) activities.

- Assist in the development of marketing collateral such as brochures, presentations, case studies, newsletters, landing pages, and emailers.

- Track, monitor, and analyze campaign performance metrics, generate reports, and recommend optimization strategies for better ROI.

- Support event marketing activities, including exhibitions, sponsorships, webinars, conferences, and industry outreach initiatives.





- Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.

- Coordinate with internal stakeholders and external vendors/agencies for campaign execution and content development

- Manage and update social media platforms, and digital assets to ensure consistency in messaging and branding.

Requirements

- Strong understanding of digital marketing fundamentals (email marketing, social media, paid campaigns, content marketing).

- Experience in campaign planning and execution across digital channels.

- Basic Understanding of lead generation activities.

- Understanding of marketing automation or CRM tools (e.g., HubSpot, Zoho, Salesforce, Mailchimp, etc.).

- Ability to create and coordinate marketing collateral and content (emails, brochures, presentations, landing pages, social posts).

- Strong communication and stakeholder management skills.

- Basic understanding of marketing analytics and reporting (Google Analytics, campaign performance tracking, KPIs).

- Strong project coordination and multitasking abilities.

- Positive written and verbal communication skills.

- Proficiency in MS Office tools, especially Excel and PowerPoint.

📌 Marketing Executive (India)
🏢 Excelsoft Technologies
📍 India