About Wowelse

At Wowelse, we build brands that don't just look good — they rank, perform, and grow. We're a fast-growing branding agency in Coimbatore helping real businesses get found online and convert traffic into results. If you live and breathe search rankings, keywords, and ad performance — and you want to see your work directly impact a brand's growth — this role is for you.

Why This Role Exists

Great branding means nothing if no one finds it. We need a sharp SEO Specialist who can drive organic growth for our clients AND manage paid campaigns on Google Ads — someone who understands both the long game of SEO and the precision of PPC. You'll own search performance end to end for multiple brands.

What You'll Do

SEO — On-Page

- Conduct thorough keyword research and map keywords to client pages
- Optimize page titles, meta descriptions, headers, and content for search intent
- Audit and improve website content for relevance, readability, and ranking potential
- Optimize images, internal linking structure, and URL architecture
- Work with the design and development team to implement on-page recommendations

SEO — Off-Page

- Build high-quality backlinks through outreach, guest posting, and directory submissions
- Monitor and manage client backlink profiles — disavow toxic links when needed
- Develop and execute link-building strategies tailored to each client's niche
- Track competitor backlink profiles and identify new link opportunities

SEO — Technical

- Conduct full technical SEO audits — crawl errors, site speed, Core Web Vitals, mobile usability
- Identify and fix indexing issues, duplicate content, canonical errors, and broken links
- Manage XML sitemaps,



robots.txt, and structured data (schema markup)
- Coordinate with developers to implement technical fixes efficiently
- Monitor Google Search Console and resolve coverage and enhancement issues

Google Ads — PPC

- Set up, manage, and optimize Google Search, Display, and YouTube ad campaigns
- Conduct keyword research for paid campaigns — match types, negatives, and bid strategy
- Write compelling ad copy — headlines, descriptions, and extensions
- Monitor campaign performance daily — CTR, CPC, CPA, ROAS, and Quality Score
- Run A/B tests on ad copy, landing pages, and bidding strategies
- Prepare weekly and monthly performance reports for clients with clear insights and recommendations

Reporting & Analytics

- Set up and manage Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Track conversions, goals, and events across client websites
- Prepare transparent, visual SEO and PPC performance reports monthly
- Present actionable insights and growth recommendations to the team and clients

What You Bring

Must-Haves

- 1–2 years of hands-on SEO experience — technical, on-page, and off-page
- 1–2 years of Google Ads experience — Search campaigns minimum
- Proficient in Google Search Console and Google Analytics 4
- Hands-on experience with SEO tools — Ahrefs,



SEMrush, or Moz
- Strong understanding of keyword research, search intent, and ranking factors
- Ability to read data, spot trends, and turn insights into clear action plans
- Good written English — for ad copy, meta descriptions, and client reports
- Comfortable managing multiple client accounts simultaneously

Nice-to-Haves

- Google Ads Certification — Search or Display
- Google Analytics Certification
- Experience with Google Display and YouTube ad campaigns
- Basic knowledge of WordPress — for implementing on-page changes directly
- Familiarity with local SEO — Google Business Profile optimization
- Experience with AI SEO tools — Surfer SEO, Jasper, or similar
- Prior experience at a digital marketing or branding agency

Tools You'll Use Daily

Google Search Console · Google Analytics 4 · Google Ads · Google Tag Manager · Ahrefs / SEMrush · Moz · Surfer SEO · Google Business Profile · WordPress

Why You'll Love Wowelse

- Salary: ₹15,000 – ₹20,000/month — based on your skills and certifications
- Work across multiple brand niches — never stuck optimizing one website forever
- Hands-on exposure to both SEO and Google Ads — grow both skill sets simultaneously
- Access to premium SEO tools — Ahrefs, SEMrush, and more — all provided
- Clear growth path — Senior SEO Specialist, Digital Marketing Lead, and beyond
- Creative, data-driven team where your results are visible and celebrated
- Supportive environment with room to test, learn, and implement new strategies

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 SEO Specialist & Google Ads Executive (India)
🏢 Wowelse
📍 India